Real Estate Welcome Email — New Home
A warm welcome-to-the-neighborhood email from a realtor with local highlights, a handoff to utilities, and an open invitation to call.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share -vLEvUOo0HaU4CSVY4rBX and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The welcome email that lands the week a client closes on their new home. No hero art — just a warm note from their agent, a handoff to utilities and local favorites, and an open invitation to call with any question. Built for the long relationship, not the transaction.
Snapshot
- Goal: mark the closing and orient the new homeowner to their first weeks in the neighborhood.
- Audience & tone: new homeowners, often overwhelmed. Warm, grounded, generous — “you’re home now, here’s everything I wish someone had told me.” Personal, not corporate.
- Palette: page
#fdf8f1· container#ffffff· text#1c1917/#78716c(muted) · accent gold#a16207 - Font:
Georgia, "Times New Roman", serif - Artwork: none — fully native blocks
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Eyebrow — text. “FROM YOUR AGENT”
fontSize: 12,fontWeight: 700, color#a16207, uppercase, center, tracked. - [native] Heading — text. “Welcome home.”
fontSize: 30,fontWeight: 700, color#1c1917, center. - [native] Intro copy — text. “The keys are yours. The next two weeks are equal parts unpacking and discovering — this note has the numbers, the neighbors, and the spots worth walking to. Save it.”
fontSize: 15, color#78716c, center,line-height: 1.7. - [native] CTA button — button. Label “Text me anytime”, gold
#a16207fill, white text, soft corners, center, padding 14×32. - [native] Divider — hairline
#e7e5e4, generous vertical padding. Separates the welcome from the handoff — the flat model stacks and divides, it does not box. - [native] Utilities heading — text. “Set these up first”
fontSize: 18,fontWeight: 700, color#1c1917, left. - [native] Utility 1 — text. “Water & power — Greenfield Utilities, (555) 020-4141. Account opens online in 5 minutes.”
fontSize: 15, color#1c1917, left, bold label in gold#a16207. - [native] Utility 2 — text. “Internet — Cedar Broadband, (555) 020-8819. Same-day install on weekdays.”
fontSize: 15, color#1c1917, left, tight top padding. - [native] Utility 3 — text. “Trash pickup — Tuesdays. Bins are in the side yard.”
fontSize: 15, color#1c1917, left, tight top padding. - [native] Local picks — text. “Three spots worth the walk: The Mill bakery (coffee), Riverbend Books, and Harlow Park at the end of Elm.”
fontSize: 15, color#78716c, left, italic. - [native] Closing line — text. “I’ll check in next week. Until then — welcome to the neighborhood.”
fontSize: 15, color#1c1917, center, italic. - [native] Signature — text. ”— Sam Ruiz, Greenwood Living”
fontSize: 14, color#a16207, center, italic, tight top padding. - [native] Footer — text block with “Greenwood Living · 14 Cedar Ave, Greenfield · [email protected] · Unsubscribe”,
fontSize: 12, color#a8a29e, center, recolored to the palette.
Make it yours
- Swap “Greenwood Living”, Sam’s name, and the three local spots for your brokerage and your neighborhood picks.
- Rewrite the three utility lines with the actual providers and numbers for your area.
- Recolor the gold accent — keep the serif type and personal tone for relationship-building.