Welcome Email Template — Course Orientation (Education)
A warm education welcome email with first-lesson-ready messaging and a clear get-started CTA. Designed for online course platforms.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share CQIJdEoOf6jpo42MTE9fs and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
An editorial split-panel welcome that reads like a course catalog. A dark left column carries the course identity (label, name, hours), a light right column carries the welcome message and the first-lesson CTA — then the body switches to a single native column for the syllabus, the build path, and the support pitch. Georgia body, Crimson Pro in the hero.
Snapshot
- Goal: orient a new student and route them into Lesson 1.
- Audience & tone: a learner who just enrolled. Editorial, encouraging, structured — the catalog voice, not the marketing voice.
- Palette: page
#ededec· container#ffffff· text#1c1917/#6e6d6b(muted) · accent#dc2626 - Font:
Georgia, serif - Artwork: free-form layout hero — Course opener: a tracked label, the course number at display scale, a heavy rule, then the course named on one line., 600×480 canvas. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero — build a free-form composition (600×480) via
create_layout+set_layout_content. Course opener: a tracked label, the course number at display scale, a heavy rule, then the course named on one line. Alt text: “A poster reading course 01, Full-Stack Web Development”. - [native] Headline — text. “Your first lesson is ready”, fontSize: 36, color
#1c1917, left. - [native] Standfirst — text. “Start with JavaScript Fundamentals — about twelve minutes to your first interactive page.”, fontSize: 20, color
#6e6d6b, left. - [native] Primary CTA — button. Label “Start Lesson 1”, fill
#dc2626, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Story title 1 — text. “Lessons build on each other”, fontSize: 20, color
#1c1917, left. - [native] Body copy 1 — text. “Each lesson runs ten to twenty minutes and unlocks the next, so a short session after work is enough to keep moving without a deadline hanging over you.”, fontSize: 16, color
#1c1917, left. - [native] Story title 2 — text. “Real projects, not just quizzes”, fontSize: 20, color
#1c1917, left. - [native] Body copy 2 — text. “You will ship six small projects along the way, ending with a full app you can point to instead of a certificate nobody asked to see.”, fontSize: 16, color
#1c1917, left. - [native] Body copy 3 — text. “Stuck on a concept? Every unit has a discussion thread where instructors and other students answer within hours.”, fontSize: 16, color
#6e6d6b, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#d82525, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6e6d6b, address.fontFamilyGeorgia, serif, center.
Make it yours
- Swap the course name, lesson copy and CTA URL for your first lesson — the hero’s “12 minutes” and the build-path list are the two places real numbers matter.
- Recolor the red accent (
#dc2626) to your brand — keep the dark left panel (#1c1917) so the split still reads as a catalog cover. - Swap Crimson Pro for your display face in the hero, but keep Georgia for the body — the serif body is what makes it feel like a course, not a SaaS push.
About welcome & onboarding email templates
A welcome email lands while intent is at its highest — most recipients open it within minutes of signing up, which makes it the highest-engagement email a brand will ever send that person. The job is to set expectations and point to one next step, not to introduce every feature at once.
See all welcome & onboarding templates →When should a welcome email send relative to signup?
Immediately — within minutes of signup, while intent is highest. The day-1 onboarding templates below are built for that first touch, with day-3/day-7 follow-ups as separate sends.
Should a welcome email ask for anything, or just say hello?
The best-performing welcome templates point to exactly one next action — verify an account, complete a profile, make a first purchase — rather than listing every feature at once.
Can I make a welcome email feel personal instead of templated?
Yes — the founder-letter style templates below are built for that: a single first-person voice, a photo or signature block, and minimal marketing chrome.
Are these welcome templates suitable for a membership or donor program, not just a SaaS product?
Yes — the donor-circle and loyalty-program templates below are built specifically for membership and nonprofit welcome flows, not just product signups.