Articles
In-depth, evergreen guides to building better email.
Reference articles from the Temway team on designing responsive email, improving deliverability, and getting the most out of your email service provider — written to stay relevant for the people who actually build and ship the emails.
Email Development and Fundamentals
CSS Inlining in Email: Why It Matters and How to Get It Right
Many email clients strip out your <style> block, so email CSS has to be inlined onto each element. Here's why inlining matters and how to handle it reliably.
Email Fonts: Web-Safe, Web Fonts, and Fallback Stacks
Fonts shape how your email feels, but email client support is inconsistent. Here's how to choose fonts that look right in every inbox.
Email Progressive Enhancement: Fallbacks for Outlook and Older Clients
Not every email client renders the same way. Here's how progressive enhancement keeps your emails looking right everywhere, from Gmail to Outlook to older clients.
HTML Email vs. Plain Text: When to Use Each
Should you send HTML email or plain text? Here's how they differ, when each wins, and why the best emails combine both in a single message.
Responsive Email Design: Media Queries, Fluid Layouts, and Mobile-First
Most emails are opened on phones, but most are still built on desktop. Here's what responsive email design is, why it matters, and how to get it right.
What Is MJML? A Practical Guide to Responsive Email
MJML is a markup language that makes responsive, cross-client email HTML far easier to produce. Here's what it is, why it exists, and how Temway uses it.
Why HTML Emails Still Use Tables for Layout
Modern web pages abandoned table layouts years ago, but email still relies on them. Here's why tables persist in email — and how MJML lets you skip writing them.
AI and MCP
AI Email Builder vs. Manual Drag-and-Drop: When to Use Each
AI authoring and visual drag-and-drop aren't rivals — they're different tools for different jobs. Here's what each is good at, and how to combine them.
AI Email Writing Best Practices: Getting Reliable, On-Brand Results
AI can draft a branded email in seconds — or produce generic filler. The difference is how you ask. These best practices separate a great AI-authored email from a forgettable one.
An Assistant That Draws, Not Just Writes: Visual Email Design with MCP
Most AI email tools stop at copywriting and leave the design to you. Temway's MCP goes further: the assistant composes the visual layer, drawing editable hero artwork, gradients, and shapes, not just words.
MCP Security: What Data AI Tools Can Access and How to Stay Safe
When you connect an AI assistant to your email builder, you're giving it access to your content. Here's what that means and how to keep your workspace secure.
What Is the Model Context Protocol (MCP)?
MCP is an open standard that gives AI assistants a universal way to connect to external tools and data. Here's what it is, how it works, and why it matters.
Why MCP Matters for Email Creation
Email builders have always been mouse-first. MCP flips that: you describe the email and an assistant builds it. Here's why that changes how email gets made.
Email Design and Accessibility
Dark Mode Email Design: A Practical Guide
More readers open email in dark mode, and clients handle it unpredictably. Here's how dark mode affects your email design and how to keep it looking right.
Email Accessibility: Alt Text, Contrast, and Readable Structure
Accessible email reaches more readers and renders better everywhere. Here's a practical guide to alt text, color contrast, structure, and font sizing in email.
Email Color and Contrast: Accessibility That Looks Good
Color and contrast aren't just aesthetic choices — they determine whether readers can actually see your text. Here's how to get both right.
Email Design Best Practices: Headers, Footers, CTAs, and Hierarchy
Great emails follow a handful of proven layout patterns. Here's a practical guide to headers, footers, calls to action, and visual hierarchy that convert.
Email Images: Optimization, Alt Text, Formats, and Performance
Images can make or break your email, but they're also the most fragile part. Here's how to optimize, label, and format images that load fast and look right.
Email Typography: Font Size, Line Height, and Readability
Typography is most of what your reader sees. Here's how to choose sizes, line heights, and hierarchy that keep emails readable on every screen.
Deliverability and Rendering
Email List Hygiene: Cleaning, Bounces, and Engagement
A smaller engaged list beats a larger disengaged one. Here's how to keep your email list clean, healthy, and delivering.
Email Preheader Text: What It Is and How to Write It
The preheader is the preview snippet shown next to your subject line in the inbox. Here's what it is, why it drives opens, and how to write and control it.
Email Spam Filters: How They Work and How to Avoid the Spam Folder
If your email lands in spam, nothing else matters. Here's how spam filters work, what they look for, and how to keep your emails in the inbox.
SPF, DKIM, and DMARC Explained: Email Authentication in Plain Language
Email authentication proves you are who you say you are. Here's what SPF, DKIM, and DMARC do, why they matter, and how to set them up.
Subject Line Best Practices: Writing Lines That Earn Opens
The subject line is the gatekeeper — if it doesn't earn the open, nothing else matters. Here's how to write subject lines that work.
Why Gmail Clips Your Emails (and How to Stay Under 102KB)
Gmail cuts off emails larger than about 102KB, hiding your content and tracking behind a "View entire message" link. Here's why it happens and how to avoid it.
Why Outlook, Gmail, and Apple Mail Render the Same Email Differently
The same email HTML can look broken in Outlook, fine in Gmail, and pixel-perfect in Apple Mail. Here's why email clients disagree — and how to design around it.
Email Marketing and Strategy
Email A/B Testing: How to Test Subject Lines, Content, and Send Time
Stop guessing what works — test it. Here's how to run email A/B tests that produce real, actionable results.
Email Automation Workflows: Welcome Series, Drips, and Triggered Emails
The best email is the one that sends itself at the right moment. Here's how to build email automation workflows that work while you sleep.
Email Marketing Metrics: Opens, Clicks, CTR, and What Actually Matters
You can't improve what you don't measure. Here's what email metrics mean, which ones matter, and how to use them to make better decisions.
Email Segmentation: Targeting the Right Readers with the Right Message
One-size-fits-all email fits nobody. Here's how to segment your list and send relevant emails that get opened, clicked, and acted on.
Email Send Frequency: How Often to Send Without Burning Your List
Send too often and they unsubscribe; send too rarely and they forget you. Here's how to find the right email frequency for your audience.
Comparisons and Alternatives
A BEE Pro Alternative Built for Email Teams
BEE Pro is an easy, popular email builder with a generous free tier. But teams hit walls in collaboration, rendering control, and copy iteration. Here's an honest comparison with Temway.
A Modern Alternative to Postcards for Email Design
Postcards (by Designmodo) is a modular, developer-friendly email builder. But teams wanting live collaboration, faster iteration, and AI authoring often look further. Here's an honest comparison with Temway.
Beyond Unlayer: A Standalone Email Builder for Teams
Unlayer is the leader in embeddable email editors. But teams who need a full workspace — collaboration, branding, and AI authoring — often outgrow the standalone product. Here's an honest comparison with Temway.
Looking for a Stripo Alternative? How Temway Compares
Stripo is a mature, feature-rich email builder. But teams outgrow it when collaboration and fast iteration matter. Here's an honest comparison with Temway.
The Team-Focused Chamaileon Alternative
Chamaileon and Temway both put team collaboration first. But they differ on price, speed, and AI authoring. Here's an honest comparison to help you choose.
Compliance and Privacy
CAN-SPAM Act Explained: US Email Law in Plain Language
If you send commercial email to US recipients, CAN-SPAM applies to you. Here's what the law requires and how to stay compliant.
Email Unsubscribe Best Practices: Links, Headers, and One-Click Opt-Out
Making it hard to unsubscribe hurts you more than losing a subscriber. Here's how to build an unsubscribe experience that protects your deliverability.
GDPR for Email: Consent, Lawful Basis, and Data Subject Rights
If you have European subscribers, GDPR applies to you. Here's what email marketers need to know about consent, data rights, and compliance.