Travel Welcome Email — Loyalty Member

The welcome that makes a new loyalty member feel they joined the right club. A magazine-style lead feature sets the welcome headline against a full-bleed photograph plate, the body states the tier benefits in a scannable list, a first-booking miles bonus gives immediate value, and a single CTA carries the conversion. Premium, calm, no exclamation points — the tone of a private club, not a rewards popup.

Snapshot

• Goal: welcome a new loyalty member, communicate tier benefits, and drive their first booking within 30 days.
• Audience & tone: newly enrolled loyalty members — frequent travelers who signed up during or after a booking. Premium, personal, aspirational — feels like a membership card arriving in the mail.
• Palette: page #ecf1f3 · container #ffffff · text #0c4a6e / #487792 (muted) · accent #0369a1
• Font: Tahoma, Geneva, sans-serif
• Artwork: free-form layout hero — An off-centre split: a kicker, a headline and a short rule in the left column; a solid colour plate fills the right column., 600×300 canvas. Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Layout hero — build a free-form composition (600×300) via create_layout + set_layout_content. An off-centre split: a kicker, a headline and a short rule in the left column; a solid colour plate fills the right column. Alt text: “A magazine-style panel with a kicker, a headline, and a solid colour plate”.
2. [native] Headline — text. “Welcome to the Meridian Club”, fontSize: 36, color #0c4a6e, left.
3. [native] Standfirst — text. “You’re now a Silver member — earn miles, skip lines, and work toward Gold.”, fontSize: 20, color #487792, left.
4. [native] Primary CTA — button. Label “Book your first trip”, fill #0369a1, color #ffffff, shapeStyle: ‘0_1’, left.
5. [native] Story title — text. “Your Silver benefits”, fontSize: 20, color #0c4a6e, left.
6. [native] Body copy 1 — text. “Priority check-in at every Meridian airport, double miles on flights, triple miles on partner hotels, complimentary seat selection with extra legroom, and a dedicated member support line.”, fontSize: 16, color #0c4a6e, left.
7. [native] Body copy 2 — text. “Your first-booking bonus: five thousand miles credited within forty-eight hours of your first flight.”, fontSize: 16, color #487792, left.
8. [native] Body copy 3 — text. “Three more qualifying trips this year earn Gold — lounge access, free upgrades, and two checked bags on every flight.”, fontSize: 16, color #487792, left.
9. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
10. [native] Footer social — social. Icon row, social.color #0369a1, style circle-outline, center.
11. [native] Footer address — address. Postal address + unsubscribe, address.color #487792, address.fontFamily Tahoma, Geneva, sans-serif, center.

Make it yours

1. Swap “Meridian Club” for your loyalty program name and update the Member ID format.
2. Rewrite the benefits list with your actual tier perks — keep it to four items, one line each.
3. Recolor the sky accent to your brand — keep the premium, unhurried tone.