Nonprofit Welcome Email — Donor Circle
An elegant nonprofit welcome email into a giving circle — a luxe hero, a director's note on impact, and a quiet invitation to the next gathering.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share pnAgkk8MyPVExcFdPBc-h and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The welcome email that lands the moment a donor joins a giving circle. A luxe-minimal hero sets a quiet, elevated tone, a short note from the director grounds the relationship in impact, and a single button invites them to the next gathering. Built for stewardship, not solicitation.
Snapshot
- Goal: acknowledge the donor’s commitment and orient them to the circle’s rhythms and rituals.
- Audience & tone: major-gift donors. Elegant, restrained, grateful — “your partnership matters, here’s what that looks like in practice.” Never transactional.
- Palette: page
#f5f3ff· container#ffffff· text#2e1065/#52525b(muted) · accent violet#7c3aed - Font:
Georgia, "Times New Roman", serif - Artwork: one
luxe-minimallayout hero (a single rasterized image). Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Luxe hero — apply the
luxe-minimallayout template; recolor its band to the violet accent#7c3aedover#f5f3ff. Overlay copy: eyebrow “THE ARTEMIS CIRCLE”, heading “Welcome to a quieter kind of giving.”, subline “Your partnership begins now.” Text-only artwork — the working CTA is the native button in step 2. - [native] Hero CTA — button. Label “Save the date — fall gathering”, violet
#7c3aedfill, white text, soft corners, center, padding 14×32. - [native] Letter heading — text. “A note from our director”
fontSize: 18,fontWeight: 700, color#2e1065, left, italic. - [native] Letter body — text. “Your gift doesn’t just fund programs — it tells our team that the work is seen. We’ll be in touch each season with where it went, who it reached, and what comes next.”
fontSize: 15, color#52525b, left,line-height: 1.7. - [native] Signature — text. ”— Elena Marsh, Executive Director”
fontSize: 14, color#2e1065, left, italic, tight top padding. - [native] Divider — hairline
#ddd6fe, generous vertical padding. Separates the letter from the calendar — the flat model stacks and divides, it does not box. - [native] Calendar heading — text. “What to expect”
fontSize: 17,fontWeight: 700, color#2e1065, left. - [native] Item 1 — text. “A seasonal impact letter — four times a year, never more.”
fontSize: 15, color#2e1065, left. - [native] Item 2 — text. “Two gatherings a year — spring and fall, small rooms.”
fontSize: 15, color#2e1065, left, tight top padding. - [native] Item 3 — text. “Direct line to our team — anytime, by reply.”
fontSize: 15, color#2e1065, left, tight top padding. - [native] Footer — text block with “Artemis Fund · 9 Overlook Rd, Hanover, NH · [email protected] · Unsubscribe”,
fontSize: 12, color#a78bfa, center, recolored to the palette.
Make it yours
- Swap “Artemis Fund”, Elena’s name, and the gathering cadence for your org’s stewardship rhythm.
- Restate the three calendar items with your real donor-touch points (reports, calls, events).
- Recolor the violet accent — keep the serif type and restrained tone for major-gift gravitas.