Welcome Email Template — Fitness App Onboarding
A friendly fitness-app welcome with gentle goals, a first workout, and streak-start messaging. Designed for health and fitness apps.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share K2DouaASs42Im1QrVZGSH and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A friendly, momentum-first welcome on a warm cream canvas. A rounded “P” mark opens a centered headline, then three goal stat cards (steps, active minutes, sleep) sit side by side inside the hero. Below, the body is plain stacked text — gentle goals, how the app works, and a “first 10-minute workout” pitch — closing with a second CTA and a quiet divider.
Snapshot
- Goal: turn a new sign-up into a first workout today.
- Audience & tone: someone who just downloaded the app. Friendly, low-pressure, momentum-led — “small wins,” never guilt.
- Palette: page
#ede9e3· container#fffbf5· text#1a1a1a/#6d6c69(muted) · accent#e11d48 - Font:
Verdana, Geneva, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, center-aligned.
- [native] Headline — text. “Your fitness journey starts now”, fontSize: 28, color
#1a1a1a, center. - [native] Body copy 1 — text. “Three gentle goals, one week, and a little momentum to get you moving.”, fontSize: 16, color
#1a1a1a, center. - [native] Primary CTA — button. Label “Start my first workout”, fill
#e11d48, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Story title 1 — text. “Small wins, big momentum”, fontSize: 20, color
#1a1a1a, center. - [native] Body copy 2 — text. “We set three gentle targets for your level — log one thing today and the streak begins there.”, fontSize: 16, color
#1a1a1a, center. - [native] Story title 2 — text. “How Pulse works”, fontSize: 20, color
#1a1a1a, center. - [native] Body copy 3 — text. “Start a workout or let Pulse quietly track your steps — it learns your rhythm and adapts the plan every week.”, fontSize: 16, color
#1a1a1a, center. - [native] Body copy 4 — text. “Prefer a plan? Pulse builds a weekly schedule around your availability, so you always know what to do next.”, fontSize: 16, color
#6d6c69, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#d41b44, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6d6c69, address.fontFamilyVerdana, Geneva, sans-serif, center.
Make it yours
- Swap the “P” mark, three stat values and CTAs for your brand mark, real goal defaults and deep links.
- Recolor the rose accent (
#e11d48/#fecdd3) to your brand — keep the three card values in the accent so they read as “your targets.” - Adjust the “10-minute beginner workout” copy in step 9 to your actual first-run workout — that sentence is what turns a download into a first session.
About welcome & onboarding email templates
A welcome email lands while intent is at its highest — most recipients open it within minutes of signing up, which makes it the highest-engagement email a brand will ever send that person. The job is to set expectations and point to one next step, not to introduce every feature at once.
See all welcome & onboarding templates →When should a welcome email send relative to signup?
Immediately — within minutes of signup, while intent is highest. The day-1 onboarding templates below are built for that first touch, with day-3/day-7 follow-ups as separate sends.
Should a welcome email ask for anything, or just say hello?
The best-performing welcome templates point to exactly one next action — verify an account, complete a profile, make a first purchase — rather than listing every feature at once.
Can I make a welcome email feel personal instead of templated?
Yes — the founder-letter style templates below are built for that: a single first-person voice, a photo or signature block, and minimal marketing chrome.
Are these welcome templates suitable for a membership or donor program, not just a SaaS product?
Yes — the donor-circle and loyalty-program templates below are built specifically for membership and nonprofit welcome flows, not just product signups.