Healthcare Welcome Email — Patient Portal
A minimal healthcare welcome email introducing the patient portal — a medical-cross hero, a single profile CTA, and a plain-spoken privacy reassurance.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share oat0hTi_cCsFi37w90Ngz and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The welcome email that lands the moment a patient activates their portal account. A calm teal medical-cross monogram anchors the header, followed by a single clear CTA to complete their profile and a short reassurance block about privacy. Built for trust, not hype.
Snapshot
- Goal: confirm portal activation and guide the patient to complete their profile.
- Audience & tone: new patient-portal users, often older or less technical. Calm, reassuring, plain-spoken — “you’re in, here’s the one thing to do, your information is safe.” No jargon.
- Palette: page
#f0fdfa· container#ffffff· text#042f2e/#475569(muted) · accent teal#0d9488 - Font:
"Tahoma", "Geneva", sans-serif - Artwork: custom SVG hero — a rounded medical-cross monogram (plus sign) in teal
#0d9488on white, 120×120, centered above the wordmark
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Cross monogram hero — custom SVG (600×220): a filled medical cross (two overlapping rounded rectangles, 80×24 and 24×80, corner radius 6) in teal
#0d9488, centered. Below it, wordmark “Northstar Health” in#042f2e, 22px, weight 700, letter-spacing 0.5. Build viaadd_custom_shapewith a self-contained<svg>usingfill="currentColor"sofillColorrecolors the whole cross. - [native] Heading — text. “Your patient portal is ready”
fontSize: 26,fontWeight: 700, color#042f2e, center. - [native] Intro copy — text. “Use the portal to message your care team, see test results, and request appointments — all in one place. First, let’s finish setting up your profile.”
fontSize: 15, color#475569, center,line-height: 1.6. - [native] CTA button — button. Label “Complete my profile”, teal
#0d9488fill, white text, rounded corners, center, padding 14×32. - [native] Divider — hairline
#99f6e4, generous vertical padding. Separates the welcome from the reassurance block — the flat model stacks and divides, it does not box. - [native] Reassurance heading — text. “Your information is private”
fontSize: 17,fontWeight: 700, color#042f2e, left. - [native] Reassurance copy — text. “We never share your records. All messages are encrypted and visible only to your care team.”
fontSize: 14, color#475569, left,line-height: 1.6. - [native] Help line — text. “Prefer to call? Our care coordinators are at (555) 010-2030, weekdays 8am–6pm.”
fontSize: 14, color#475569, center. - [native] Footer — text block with “Northstar Health · 500 Wellness Blvd, Minneapolis, MN · [email protected] · Unsubscribe”,
fontSize: 12, color#94a3b8, center, recolored to the palette.
Make it yours
- Swap “Northstar Health” for your practice name and the cross monogram for your logo.
- Restate the help-line hours and phone with your front-desk details.
- Recolor the teal accent to your brand — keep the calm, plain-spoken tone.