Retail Reengagement Email — Win Back

The win-back that brings a lapsed shopper back with a real incentive. An orange-to-pink gradient hero carries the offer in warm display type, the body states the discount plainly, a curated picks list reminds them what they liked, and a single CTA carries the conversion. Energetic, generous, no guilt — just a genuine “we’d love to see you again” with the code to prove it.

Snapshot

• Goal: win back shoppers who haven’t purchased in 90+ days with a 20% discount code and curated product reminders.
• Audience & tone: former active customers who’ve lapsed. Upbeat, generous, slightly nostalgic — the store reaching out with a gift, not a complaint.
• Palette: page #fff7ed · container #ffffff · text #1e293b / #475569 (muted) · accent orange #f97316 (hero gradient orange #f97316 → pink #ec4899)
• Font: "Trebuchet MS", Helvetica, sans-serif
• Artwork: one gradient-hero layout hero (a single rasterized image); everything below is native.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Gradient hero — apply the gradient-hero layout template; orange→pink diagonal gradient (#f97316 → #ec4899). Overlay: eyebrow “WE MISS YOU”, heading “Here’s 20% off to come back”, subline “It’s been a while — let’s fix that.” Text-only artwork — the working CTA is step 5.
2. [native] Body — text. “We noticed you haven’t stopped by in a while. We get it — life happens. So here’s something to make coming back easy: 20% off your next order, no minimum.” fontSize: 15, color #475569, center, line-height: 1.7.
3. [native] Discount code — text. “Use code MISSYOU20 at checkout” — code bold in orange #f97316 uppercase. fontSize: 18, center, tinted backgroundColor: #fff7ed, generous padding. Copyable native text.
4. [native] Divider — hairline #fed7aa, medium padding.
5. [native] CTA — button. Label “Shop new arrivals”, orange #f97316 fill, white text, rounded, center.
6. [native] Picks heading — text. “A few things you might like” fontSize: 16, fontWeight: 700, color #1e293b, left.
7. [native] Picks body — text. Three items as <div data-paragraph="true"> lines: “The Linen Shirt — back in three new colors” / “The Stretch Chino — now in slim and relaxed fit” / “The Canvas Tote — restocked after selling out twice”. fontSize: 14, color #475569, left, line-height: 1.8.
8. [native] Expiry line — text. “Code expires August 31. Can’t be combined with other offers.” fontSize: 12, color #94a3b8, center.
9. [native] Preference line — text. “Still not shopping? [Update your preferences] and we’ll reach out less often.” fontSize: 12, color #94a3b8, center, links in orange #f97316.
10. [native] Footer — social + address. Recolor: social.color = #f97316, address.color = #94a3b8, address.fontFamily = "Trebuchet MS", Helvetica, sans-serif.

Make it yours

1. Swap MISSYOU20 and the 20% offer for your actual win-back incentive.
2. Replace the three picks with products the customer previously browsed or bought.
3. Recolor the orange→pink hero to your brand.