Win-Back Email Template — Last Chance Offer Countdown
A warm win-back email with a quiet corner-framed hero, live countdown to offer expiry, and a single redeemable code — built to reactivate lapsed ecommerce subscribers.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share GIqfZkjxgUgyVdCQA1RLZ and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The win-back email that gives lapsed subscribers one good reason — and one ticking clock — to come back. A quiet, corner-framed hero asks one honest question over a clean band, a live countdown timer ticks down to the moment the welcome-back offer expires, and a single redeemable code removes any friction. Built for ecommerce re-engagement where the offer is real but the deadline is what earns the click.
Snapshot
- Goal: reactivate lapsed subscribers with a time-boxed welcome-back discount before the offer expires.
- Audience & tone: subscribers who haven’t opened or purchased in 90+ days. Warm, genuine, no guilt — the tone of a brand that’s glad to see them, with a deadline that’s honest, not desperate.
- Palette: page
#ededec· container#ffffff· text#1c1917/#6e6d6b(muted) · accent#db2777 - Font:
Verdana, Geneva, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, center-aligned.
- [native] Kicker — text. “Welcome-back offer”, fontSize: 14, color
#d22572, center, uppercase. - [native] Headline — text. “Here’s 20% off — come see what’s new”, fontSize: 28, color
#1c1917, center. - [native] Body copy 1 — text. “Your welcome-back code works on everything, once. It expires the moment the clock below runs out.”, fontSize: 16, color
#1c1917, center. - [native] Countdown — countdown. Ends 2026-08-10 23:59 UTC, board
#f5f5f5, digits#1c1917. - [native] Primary CTA — button. Label “Shop with code COMEBACK20”, fill
#db2777, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 2 — text. “New arrivals every week, faster shipping, and a loyalty program that earns credit on every order.”, fontSize: 16, color
#6e6d6b, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#d22572, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6e6d6b, address.fontFamilyVerdana, Geneva, sans-serif, center.
Make it yours
- Swap
COMEBACK20and the 20% for your win-back code and discount depth. - Replace the three new-arrival names with your actual recent bestsellers.
- Recolor rose
#e11d48to your brand — keep the warm cream page so the win-back reads as friendly, not frantic.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.