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Come Back Offer — SaaS

A teal coupon-ticket hero with '1 MONTH FREE', a dashed code pill, and a clean feature checklist. Friendly, incentive-forward SaaS reactivation email.

Re-engagement saascolorfulwin-backdiscount-codecouponherocta

Updated Jul 10, 2026

The prompt

Paste the brief below into ChatGPT or Claude with Temway's MCP enabled — the agent builds the email step by step. Or adapt it for your own brand and copy.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Tell your agent to clone the Temway share rMRNKCidkZw3ML8BO7-iM, then rebrand it. For the full model, point it at get_concept — email-structure, layouts-vs-emails, design-recipes.

A friendly, incentive-forward reactivation email for a lapsed SaaS trial or subscriber. A teal coupon-ticket hero hands them a real “1 month free” welcome-back offer, a copyable code sits right below it, and a short benefit checklist reminds them why they signed up — warm, generous, never nagging.

Snapshot

  • Goal: win back a lapsed SaaS user with a concrete comeback offer they can redeem in one tap.
  • Audience & tone: trial-lapsed or churned accounts. Upbeat, generous, low-friction — “here’s a gift, your seat’s still warm.”
  • Palette: page #f0fdfa · container #ffffff · text #0f172a / #64748b (muted) · accent teal #0891b2 (ticket gradient #0891b2 → #06b6d4)
  • Font: Verdana, Geneva, sans-serif
  • Artwork: one coupon-ticket layout hero (a single rasterized image). Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Coupon-ticket hero — apply the coupon-ticket layout template; give it a dashed teal border on white over the #f0fdfa page, and set the oversized offer text in the teal gradient (#0891b2 → #06b6d4). Overlay copy: eyebrow “WELCOME BACK”, giant offer “1 MONTH FREE”, subline “On us — because we’d love to have you back.” Text-only artwork — the redeem code and working CTA are the native blocks below.
  2. [native] Code line — text. “Use code COMEBACK at checkout.” fontSize: 18, fontWeight: 700, color teal #0891b2, center, letterSpacing: 1px. Plain copyable text so it survives every client — this is the redeemable code.
  3. [native] Reactivate CTA — button. Label “Reactivate my account”, teal #0891b2 fill, white text, rounded corners, center.
  4. [native] Section heading — text. “Your work is right where you left it”. fontSize: 22, fontWeight: 700, color #0f172a, center, generous top padding.
  5. [native] Body copy — text. “Nothing was deleted — your projects, settings, and history are all still here. Pick up exactly where you paused.” fontSize: 15, color #64748b, center, lineHeight: 1.6.
  6. [native] Benefit 1 — text. ”✓ Unlimited projects, back on your plan”. fontSize: 15, fontWeight: 700, color #0f172a, left.
  7. [native] Divider — hairline #ccfbf1, generous vertical padding. This replaces the “checklist card” — the flat model stacks and divides, it does not box.
  8. [native] Benefit 2 — text. ”✓ Faster exports and a rebuilt dashboard”. fontSize: 15, fontWeight: 700, color #0f172a, left.
  9. [native] Divider — hairline #ccfbf1, generous vertical padding.
  10. [native] Benefit 3 — text. ”✓ New integrations added while you were away”. fontSize: 15, fontWeight: 700, color #0f172a, left.
  11. [native] Divider — hairline #ccfbf1, generous vertical padding.
  12. [native] Benefit 4 — text. ”✓ Priority support on your first week back”. fontSize: 15, fontWeight: 700, color #0f172a, left.
  13. [native] Fine print — text. “No credit card required to reactivate. Offer expires in 14 days.” fontSize: 12, color #94a3b8, center.
  14. [native] Preference line — text. “Not ready yet? No pressure — you can adjust your email preferences or unsubscribe anytime.” fontSize: 13, color #64748b, center, links in teal #0891b2. This friendly opt-down cuts spam complaints.
  15. [native] Footer — social + address, recolored to the palette: social.color = #0891b2, address.color = #94a3b8, address.fontFamily = Verdana, Geneva, sans-serif. Without this they fall back to a generic brand-blue that clashes with the teal.

Make it yours

  1. Update the offer (“1 MONTH FREE”) and code (“COMEBACK”) to your actual promotion, and adjust the 14-day expiry.
  2. Swap the four benefit lines for your product’s real recent wins.
  3. Recolor the teal accent to your brand — keep the “no credit card required” note, it removes friction.
Use this template