Win-Back Email Template — Come Back Offer
A friendly, incentive-forward SaaS win-back email — a teal coupon-stub hero split by a dashed perforation, a '1 month free' offer with a monospaced code, and a clean feature checklist.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share rMRNKCidkZw3ML8BO7-iM and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A friendly, incentive-forward reactivation email for a lapsed SaaS trial or subscriber. A teal coupon-stub hero — a perforated ticket split into an offer panel and a code stub — hands them a real “1 month free” welcome-back offer, a copyable code sits right below it, and a short benefit checklist reminds them why they signed up — warm, generous, never nagging.
Snapshot
- Goal: win back a lapsed SaaS user with a concrete comeback offer they can redeem in one tap.
- Audience & tone: trial-lapsed or churned accounts. Upbeat, generous, low-friction — “here’s a gift, your seat’s still warm.”
- Palette: page
#eceded· container#ffffff· text#0f1a1e/#666d70(muted) · accent#0e7490 - Font:
Verdana, Geneva, sans-serif - Artwork: one
coupon-stublayout hero (a single rasterized image), 600×280 — A tear-off ticket: two punched notches straddling its long edges, a dashed perforation splitting it 68/32, the offer and its terms on the left and the code in code-tracked capitals on the right. The notches are filled with the ground colour so they read as holes. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero —
coupon-stub— apply thecoupon-stublayout template (600×280). A tear-off ticket: two punched notches straddling its long edges, a dashed perforation splitting it 68/32, the offer and its terms on the left and the code in code-tracked capitals on the right. The notches are filled with the ground colour so they read as holes. Alt text: “1 month free, on us — welcome-back offer, code COMEBACK”. - [native] Headline — text. “Your work is right where you left it”, fontSize: 36, color
#0f1a1e, left. - [native] Standfirst — text. “Nothing was deleted — projects, settings and history are all still here.”, fontSize: 20, color
#666d70, left. - [native] Primary CTA — button. Label “Reactivate my account”, fill
#0e7490, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 1 — text. “Unlimited projects, back on your plan.”, fontSize: 16, color
#0f1a1e, left. - [native] Rule 1 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 2 — text. “Faster exports and a rebuilt dashboard.”, fontSize: 16, color
#0f1a1e, left. - [native] Rule 2 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 3 — text. “New integrations added while you were away.”, fontSize: 16, color
#0f1a1e, left. - [native] Body copy 4 — text. “No credit card required to reactivate. This offer expires in 14 days.”, fontSize: 16, color
#666d70, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#0e7490, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#666d70, address.fontFamilyVerdana, Geneva, sans-serif, center.
Make it yours
- Update the offer (“1 MONTH FREE”) and code (“COMEBACK”) to your actual promotion, and adjust the 14-day expiry.
- Swap the four benefit lines for your product’s real recent wins.
- Recolor the teal accent to your brand — keep the “no credit card required” note, it removes friction.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.