Win-Back Email Template — Trial Ended
A serious, no-spin re-engagement email for lapsed trial users, with a gradient hero, a 30-day extended-trial offer, and a recap of what they accomplished.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share qVfXFeJmBGsuiq0KPFZsg and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A direct, no-spin comeback email for users whose free trial just ended. A cool indigo gradient hero leads with the honest truth (“your trial ended”), then pivots to what they accomplished, what they’d lose, and a clear path back with an extended-trial code. For B2B SaaS audiences who appreciate plain talk over breathless hype.
Snapshot
- Goal: re-engage a user whose trial just ended with a clear, generous comeback offer.
- Audience & tone: B2B users who tried the product and lapsed. Direct, professional, no hype — respectful of their time and intelligence.
- Palette: page
#f8fafc· container#ffffff· text#0f172a/#475569(muted) · accent indigo#4f46e5 - Font:
"Trebuchet MS", Helvetica, sans-serif - Artwork: one
gradient-herolayout hero (rasterized image); everything below is native and clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Gradient hero — apply the
gradient-herolayout template; recolor gradient to indigo (#4f46e5→#6366f1) over#f8fafc. Overlay copy: eyebrow “YOUR TRIAL ENDED”, heading “Pick up where you left off”, subline “Your work is still here — and we’d like to give you more time with it.” Text-only artwork — the working CTA is step 9. - [native] Heading — text. “Here’s what you’d lose”.
fontSize: 22,fontWeight: 700, color#0f172a, center, generous top padding. - [native] Body — text. “Your trial ended, but your projects, integrations, and history are all preserved. Here’s what’s waiting when you come back:”
fontSize: 16, color#475569, center,lineHeight: 1.7. - [native] Recap bullet — text. ”• 3 unfinished projects in your workspace”.
fontSize: 15, color#0f172a, left, tight padding. One bullet per block — one visual style each. - [native] Recap bullet — text. ”• 2 connected integrations ready to sync”.
fontSize: 15, color#0f172a, left, tight padding. - [native] Recap bullet — text. ”• 14 days of activity history”.
fontSize: 15, color#0f172a, left, tight padding. - [native] Offer eyebrow — text. “ANOTHER 30 DAYS, ON US”.
fontSize: 13,fontWeight: 700, color#4f46e5,letterSpacing: 2,textTransform: uppercase, center, generous top padding. - [native] Code display — text. “COMEBACK30”.
fontSize: 32,fontWeight: 800, color#4f46e5, center, 4px letter-spacing, tintedbackgroundColor: #f8fafc, generous padding (native text — oversized + copyable). - [native] CTA — button. Label “Reactivate my workspace”, indigo
#4f46e5fill, white text, rounded, center. - [native] Fine print — text. “Code activates a 30-day extended trial. No card required. Available for 14 days.”
fontSize: 12, color#475569, center. - [native] Footer — text. “Threadline · 548 Market Street, San Francisco CA 94104 · [Help Center] [Status] [Contact]”.
fontSize: 12, color#475569, center, link color indigo#4f46e5. Custom text footer for the fictional brand.
Make it yours
- Swap the offer (
COMEBACK30, 30-day extension) for your actual comeback deal — discount, extended trial, or skipped credit-card step. - Replace the recap bullets with the real artifacts your users left behind (projects, files, draft campaigns). Specificity converts.
- Recolor the indigo hero + accent to your brand — the gradient recolors with it.