Win-Back Email Template — Trial Ended
A serious, no-spin re-engagement email for lapsed trial users, with a quiet corner-framed hero, a 30-day extended-trial offer, and a recap of what they accomplished.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share qVfXFeJmBGsuiq0KPFZsg and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A direct, no-spin comeback email for users whose free trial just ended. A quiet, corner-framed indigo hero leads with the honest truth (“your trial ended”), then pivots to what they accomplished, what they’d lose, and a clear path back with an extended-trial code. For B2B SaaS audiences who appreciate plain talk over breathless hype.
Snapshot
- Goal: re-engage a user whose trial just ended with a clear, generous comeback offer.
- Audience & tone: B2B users who tried the product and lapsed. Direct, professional, no hype — respectful of their time and intelligence.
- Palette: page
#ecedee· container#ffffff· text#111827/#6c7079(muted) · accent#3730a3 - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Headline — text. “Your trial ended — come back any time”, fontSize: 28, color
#111827, left. - [native] Body copy 1 — text. “Nothing was deleted. Your projects, integrations and history are all exactly where you left them.”, fontSize: 16, color
#111827, left. - [native] Story title — text. “What is waiting for you”, fontSize: 20, color
#111827, left. - [native] Body copy 2 — text. “3 unfinished projects, still in your workspace.”, fontSize: 16, color
#111827, left. - [native] Body copy 3 — text. “2 connected integrations, ready to sync again.”, fontSize: 16, color
#111827, left. - [native] Body copy 4 — text. “14 days of activity history, kept exactly as it was.”, fontSize: 16, color
#111827, left. - [native] Kicker — text. “Another 30 days, on us”, fontSize: 14, color
#3730a3, left, uppercase. - [native] Body copy 5 — text. “Use COMEBACK30 for another 30 days, no card required.”, fontSize: 16, color
#111827, left. - [native] Primary CTA — button. Label “Reactivate my workspace”, fill
#3730a3, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 6 — text. “The code works for two more weeks and needs no card to redeem.”, fontSize: 14, color
#6c7079, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#3730a3, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6c7079, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the offer (
COMEBACK30, 30-day extension) for your actual comeback deal — discount, extended trial, or skipped credit-card step. - Replace the recap bullets with the real artifacts your users left behind (projects, files, draft campaigns). Specificity converts.
- Recolor the indigo hero + accent to your brand — the gradient recolors with it.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.