Win-Back Email Template — A Two-Word Question at Display Scale
A win-back email that asks one two-word question at 96px over a grayscale leaf-masked photograph bleeding off the right edge, then one line of copy and a single button.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share 9HrKhWSmMoZe7EHYqNvS- and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The last email before someone gets removed from the list, and the one that should be hardest to argue with. A two-word question at display scale, a grayscale photograph masked to a leaf and cut by the right edge, one honest sentence about how long it has been, one button. Six elements and nothing to push back against.
Snapshot
- Goal: get a lapsed user to either re-engage or opt down, and treat both outcomes as a win.
- Audience & tone: users who have not opened anything in months. Direct, unembarrassed, genuinely willing to stop — no guilt, no discount.
- Palette: page
#ecedee· container#ffffff· text#111827/#6c7079(muted) · accent#065f46 - Font:
Helvetica, Arial, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Headline — text. “Still useful, or should we stop?”, fontSize: 36, color
#111827, left. - [native] Body copy 1 — text. “You haven’t opened anything from us since March. We’ll stop if you’d rather we did.”, fontSize: 16, color
#111827, left. - [native] Primary CTA — button. Label “Keep me on the list”, fill
#065f46, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 2 — text. “Prefer less? Get one email a month instead, or unsubscribe and we will stop today.”, fontSize: 16, color
#111827, left. - [native] Rule — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Story title — text. “What changed while you were away”, fontSize: 20, color
#111827, left. - [native] Body copy 3 — text. “Layouts can now be masked, bled and taped — the artwork stopped looking generated.”, fontSize: 16, color
#111827, left. - [native] Body copy 4 — text. “Countdown boards render transparent against any background.”, fontSize: 16, color
#111827, left. - [native] Body copy 5 — text. “Every email now ships a web version too, with no extra build step.”, fontSize: 16, color
#111827, left. - [native] Body copy 6 — text. “If none of that is useful, the unsubscribe link above is the right button. No hard feelings.”, fontSize: 14, color
#6c7079, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#065f46, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6c7079, address.fontFamilyHelvetica, Arial, sans-serif, center.
Make it yours
- State the real elapsed time. “Since March” is far more persuasive than “in a while”, and it is the sentence that makes the offer to stop believable.
- Keep the opt-down link. It converts people who would otherwise mark you as spam, which costs you every future send.
- Keep the question to two short words. The layout’s whole argument is that there is nothing to disagree with, and a longer question gives the reader something to argue with.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.