Preference Centre Email Template — Frequency Options
Email-frequency options as checkbox rows with a label and a description each, and the current selection ticked. Let readers turn the volume down instead of off.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share 6LFiarW17PCnTm5QvEDSa and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
Unsubscribe is a binary answer to a question that is almost never binary. Most people who leave a list do not dislike you — they dislike the frequency. Showing the options as rows, with the current one ticked, converts a large share of would-be unsubscribes into a quieter subscription.
Snapshot
- Goal: replace an unsubscribe decision with a frequency decision.
- Audience & tone: someone whose engagement is dropping, or who clicked “unsubscribe”. Matter-of-fact, no guilt.
- Palette: page
#ececec· container#ffffff· text#0c0e0d/#6d6f6e(muted) · accent#4a5a52 - Font:
Verdana, Geneva, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Story title — text. “Pick a pace that actually fits”, fontSize: 20, color
#0c0e0d, left. - [native] Body copy 1 — text. “You are currently set to the busiest option. Two quieter ones are one click away.”, fontSize: 16, color
#0c0e0d, left. - [native] Body copy 2 — text. “Weekly — every product update, unfiltered.”, fontSize: 14, color
#4a5a52, left. - [native] Body copy 3 — text. “Monthly — one digest, first of the month.”, fontSize: 14, color
#4a5a52, left. - [native] Body copy 4 — text. “Only releases and outages, nothing else.”, fontSize: 14, color
#4a5a52, left. - [native] Rule — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 5 — text. “Do nothing and nothing changes — you stay on the busiest setting.”, fontSize: 16, color
#6d6f6e, left. - [native] Primary CTA — button. Label “Choose my frequency”, fill
#4a5a52, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 6 — text. “Or leave the list entirely — unsubscribe from everything, no hard feelings.”, fontSize: 14, color
#6d6f6e, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#4a5a52, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6d6f6e, address.fontFamilyVerdana, Geneva, sans-serif, center.
Make it yours
- Tick the reader’s actual current setting. A preference email that shows the wrong current state destroys the trust it is trying to rebuild.
- Add the native option links. Inside the rasterized artwork the rows look clickable and are not — which is worse than not showing them.
- Keep the plain unsubscribe link. An opt-down that hides the exit reads as a trap and performs like one.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.