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Still Interested? — Media

A gentle, no-pressure win-back email with a subtle slate waves hero and a digest of 3 recent top stories. Designed for media/publishing audiences.

Re-engagement mediaminimalwarmwin-backdigestherocta

Updated Jul 10, 2026

The prompt

Paste the brief below into ChatGPT or Claude with Temway's MCP enabled — the agent builds the email step by step. Or adapt it for your own brand and copy.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Tell your agent to clone the Temway share Kmx0eRmT5UUDbtZf0AuRT, then rebrand it. For the full model, point it at get_concept — email-structure, layouts-vs-emails, design-recipes.

A soft, no-pressure re-engagement email that respects the reader’s choice. A calm slate waves hero gives way to a clean digest of the three stories they missed, closing with a low-key “update your preferences or say goodbye” — win them back without nagging.

Snapshot

  • Goal: re-engage a lapsed reader with recent highlights, no pressure.
  • Audience & tone: subscribers who’ve gone quiet. Editorial, literary, warm — never salesy.
  • Palette: page #f8fafc · container #ffffff · text #1e293b / #64748b (muted) · accent slate #475569 (hero gradient #475569 → #64748b)
  • Font: Georgia, "Times New Roman", serif
  • Artwork: one waves-hero layout hero (a single rasterized image). Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Waves hero — apply the waves-hero layout template; recolor its band to the slate gradient (#475569 → #64748b) over #f8fafc. Overlay copy: eyebrow “WE SAVED YOUR SEAT”, heading “Still interested?”, subline “It’s been a while — here’s what you’ve missed.” Text-only artwork — the working CTA is the native button in step 2.
  2. [native] Hero CTA — button. Label “Catch up on the latest”, slate #475569 fill, white text, rounded corners, center.
  3. [native] Section heading — text. “Here’s what you missed”. fontSize: 22, fontWeight: 700, color #1e293b, center, generous top padding.
  4. [native] Story 1 title — text. “[recent headline]”. fontSize: 17, fontWeight: 700, color #1e293b, left.
  5. [native] Story 1 summary — text. One-line dek. fontSize: 14, color #64748b, left, tight top padding (sits under the title).
  6. [native] Divider — hairline #e2e8f0, generous vertical padding. This replaces the “card” separation — the flat model stacks and divides, it does not box.
  7. [native] Story 2 title — text. “[recent headline]”. fontSize: 17, fontWeight: 700, color #1e293b, left.
  8. [native] Story 2 summary — text. One-line dek. fontSize: 14, color #64748b, left, tight top padding.
  9. [native] Divider — hairline #e2e8f0, generous vertical padding.
  10. [native] Story 3 title — text. “[recent headline]”. fontSize: 17, fontWeight: 700, color #1e293b, left.
  11. [native] Story 3 summary — text. One-line dek. fontSize: 14, color #64748b, left, tight top padding.
  12. [native] Preference line — text. “No pressure — if you’d like to hear from us less, you can adjust your preferences or say goodbye.” fontSize: 13, color #64748b, center, links in slate #475569. This friendly opt-down is the whole point — it cuts spam complaints.
  13. [native] Footer — social + address. Recolor both to the palette: social.color = #475569, address.color = #94a3b8, address.fontFamily = Georgia, "Times New Roman", serif. Without this they fall back to a generic brand-blue that clashes with the slate.

Make it yours

  1. Swap the three story titles and summaries for your actual recent content.
  2. Keep Georgia for the editorial feel, or switch to your publication’s font.
  3. Recolor the slate hero and accents to your brand — keep the “say goodbye” link friendly.
Use this template