Win-Back Email Template — Still Interested?
A gentle, no-pressure win-back email with a quiet, corner-framed question in slate and a digest of 3 recent top stories. Designed for media/publishing audiences.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share Kmx0eRmT5UUDbtZf0AuRT and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A soft, no-pressure re-engagement email that respects the reader’s choice. A quiet, corner-framed question in slate gives way to a clean digest of the three stories they missed, closing with a low-key “update your preferences or say goodbye” — win them back without nagging.
Snapshot
- Goal: re-engage a lapsed reader with recent highlights, no pressure.
- Audience & tone: subscribers who’ve gone quiet. Editorial, literary, warm — never salesy.
- Palette: page
#ededed· container#ffffff· text#18181b/#707072(muted) · accent#3f3f46 - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Headline — text. “Still interested?”, fontSize: 28, color
#18181b, left. - [native] Body copy 1 — text. “It’s been quiet on our end reaching you — a short recap of what ran recently.”, fontSize: 16, color
#18181b, left. - [native] Primary CTA — button. Label “Catch up on the latest”, fill
#3f3f46, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Kicker — text. “Recent stories”, fontSize: 14, color
#3f3f46, left, uppercase. - [native] Body copy 2 — text. “Reader mail: the state of our subscriptions — what actually keeps people reading.”, fontSize: 16, color
#18181b, left. - [native] Rule 1 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 3 — text. “A quiet defence of long-form — why we still run 3,000-word pieces.”, fontSize: 16, color
#18181b, left. - [native] Rule 2 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 4 — text. “Behind last month’s cover — a few notes from the edit process.”, fontSize: 16, color
#18181b, left. - [native] Body copy 5 — text. “If this is too much, you can turn the frequency down or step away completely — either is fine with us.”, fontSize: 16, color
#707072, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#3f3f46, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#707072, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap the three story titles and summaries for your actual recent content.
- Keep Georgia for the editorial feel, or switch to your publication’s font.
- Recolor the slate hero and accents to your brand — keep the “say goodbye” link friendly.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.