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We Miss You — Ecommerce

A warm, heartfelt win-back email with a rose badge hero, oversized discount code display, and a clean incentive-forward structure for lapsed ecommerce customers.

Re-engagement ecommercewarmwin-backdiscount-codebadgeherocta

Updated Jul 10, 2026

The prompt

Paste the brief below into ChatGPT or Claude with Temway's MCP enabled — the agent builds the email step by step. Or adapt it for your own brand and copy.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Tell your agent to clone the Temway share 5uxASnoBS4kBKoifXXE-P, then rebrand it. For the full model, point it at get_concept — email-structure, layouts-vs-emails, design-recipes.

A personal, warm “we miss you” email that leads with emotion and closes with a clear, generous incentive. A rose badge hero sets the heartfelt tone; a big, copyable code makes the offer impossible to miss.

Snapshot

  • Goal: win back a lapsed customer with warmth and a generous, obvious offer.
  • Audience & tone: customers who haven’t purchased in a while. Warm, personal, friendly.
  • Palette: page #fff5f5 · container #ffffff · text #1e293b / #64748b (muted) · accent rose #be123c
  • Font: "Trebuchet MS", Helvetica, sans-serif
  • Artwork: one badge-hero layout hero (a single rasterized image); everything below is native.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Badge hero — apply the badge-hero layout template; warm rose band #be123c with a cream heart badge over #fff5f5. Overlay: eyebrow “IT’S BEEN A WHILE”, heading “We miss you”, subline “Here’s a little something to come back to.” Text-only artwork — the working CTA is step 5.
  2. [native] Heading — text. “Here’s 20% off, on us”. fontSize: 22, fontWeight: 700, color #1e293b, center.
  3. [native] Body — text. Two warm sentences — we noticed you’ve been away, and we’d love to see you back. fontSize: 16, color #64748b, center, lineHeight: 1.7.
  4. [native] Code display — text. “WEMISSU20”, fontSize: 32, fontWeight: 800, color #be123c, center, 6px letter-spacing, tinted backgroundColor: #fff5f5, generous padding (native text — oversized and copyable, never baked into the image).
  5. [native] CTA — button. Label “Treat yourself”, rose #be123c fill, white text, rounded, center.
  6. [native] Fine print — text. “Valid for 14 days on any order. One use per customer.” fontSize: 13, color #64748b, center.
  7. [native] Preference line — text. “Rather hear from us less? Update your preferences anytime.” fontSize: 12, color #94a3b8, center, links in rose #be123c.
  8. [native] Footer — social + address. Recolor: social.color = #be123c, address.color = #94a3b8, address.fontFamily = "Trebuchet MS", Helvetica, sans-serif.

Make it yours

  1. Change the offer (20% / code / 14-day window) to match your promotion.
  2. Recolor the rose hero to your brand.
  3. Keep the code as an oversized native text block (step 4) so it’s easy to read and copy.
Use this template