Win-Back Email Template — We Miss You
A warm, heartfelt win-back email with a quiet rose corner-framed hero, oversized discount code display, and a clean incentive-forward structure for lapsed ecommerce customers.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share 5uxASnoBS4kBKoifXXE-P and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A personal, warm “we miss you” email that leads with emotion and closes with a clear, generous incentive. A quiet, corner-framed hero sets the heartfelt tone; a big, copyable code makes the offer impossible to miss.
Snapshot
- Goal: win back a lapsed customer with warmth and a generous, obvious offer.
- Audience & tone: customers who haven’t purchased in a while. Warm, personal, friendly.
- Palette: page
#ede5e7· container#fff5f5· text#1e2b45/#63697b(muted) · accent#be123c - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “We Miss You”, fontSize: 14, color
#be123c, center, uppercase. - [native] Headline — text. “Here’s 20% off, on us”, fontSize: 28, color
#1e2b45, center. - [native] Body copy 1 — text. “It’s been a while — here’s a little something to come back to.”, fontSize: 16, color
#1e2b45, center. - [native] Body copy 2 — text. “Use code WEMISSU20 at checkout — valid for 14 days, one use per customer.”, fontSize: 16, color
#1e2b45, center. - [native] Primary CTA — button. Label “Treat yourself”, fill
#be123c, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 3 — text. “Rather hear from us less? Update your preferences anytime.”, fontSize: 16, color
#63697b, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#be123c, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#63697b, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Change the offer (20% / code / 14-day window) to match your promotion.
- Recolor the rose hero to your brand.
- Keep the code as an oversized native text block (step 4) so it’s easy to read and copy.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.