Win-Back Email Template — Long Time No See
A quiet corner-framed hero opens this ecommerce win-back, paired with a restocked items list, was/now pricing, and an extra discount code. Vibrant and urgency-forward.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share E4SxfNu2CspA4U5HlFoRI and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A vibrant, high-energy ecommerce win-back. A quiet corner-framed hero, a scannable list of restocked favorites with was/now pricing, and an extra code — urgency without pushiness.
Snapshot
- Goal: win back a lapsed shopper with restocked favorites and a small extra incentive.
- Audience & tone: customers who haven’t shopped in a while. Upbeat, friendly, a little urgent.
- Palette: page
#ecedee· container#ffffff· text#111827/#6c7079(muted) · accent#c2410c - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “BACK IN STOCK”, fontSize: 14, color
#c2410c, left, uppercase. - [native] Headline — text. “Back by popular demand, restocked today”, fontSize: 28, color
#111827, left. - [native] Body copy 1 — text. “These sold out fast the first time. They just landed again, plus a little something extra for you.”, fontSize: 16, color
#111827, left. - [native] Body copy 2 — text. “The Everyday Tote — now $59, was $89.”, fontSize: 16, color
#111827, left. - [native] Rule 1 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 3 — text. “Classic Canvas Sneakers — now $42, was $68.”, fontSize: 16, color
#111827, left. - [native] Rule 2 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Body copy 4 — text. “Recycled Wool Scarf — now $28, was $45.”, fontSize: 16, color
#111827, left. - [native] Body copy 5 — text. “Take an extra ten percent off with code WELCOMEBACK at checkout.”, fontSize: 16, color
#111827, left. - [native] Primary CTA — button. Label “Shop what is back”, fill
#c2410c, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 6 — text. “Quantities are limited on every style here, and once a size sells through again it may not return.”, fontSize: 16, color
#6c7079, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#c2410c, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6c7079, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the four restocked items and their was/now prices.
- Recolor the orange hero to your brand.
- Keep the extra code + scarcity line only if both are true.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.