Win-Back Email Template — We Want You Back

The nudge you send to someone who signed up, drifted off, and hasn’t been back in a while. A short indigo band asks the honest question — “still thinking it over?” — then the body does the work: a quick line on what’s improved since they left, one small offer to make coming back easy, and a single button straight into their workspace. No guilt, no clutter, and an easy way out if it’s just not for them.

Snapshot

• Goal: win back an inactive trial or lapsed user with a warm reminder, a short what’s-new pitch, and one on-us offer.
• Audience & tone: people who signed up but went quiet. Warm, honest, and low-pressure — “the door’s open, no hard feelings.” Never guilt-trip.
• Palette: page #f8fafc · container #ffffff · text #0f172a / #64748b (muted) · accent indigo #4f46e5 (band gradient #4338ca → #4f46e5) · hairline #e2e8f0
• Font: "Trebuchet MS", Helvetica, sans-serif
• Artwork: one cta-band layout hero (a single rasterized image) — a short indigo band. Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Re-engage band — apply the cta-band layout template on a short 600×200 canvas; recolor its band to the indigo gradient (backgroundGradientFrom: #4338ca → backgroundColor: #4f46e5, angle kept), keep the amber sparkle, keep the white heading, and keep the inverse pill (white fill, #4f46e5 text). Overlay copy: heading “Still thinking it over?”, pill “Come back”. Text-only artwork — the working CTA is step 5.
2. [native] Intro copy — text. “It’s been a while — and we get it, inboxes are full. But your workspace is exactly where you left it, and we’ve shipped a lot since you’ve been gone.” fontSize: 16, color #64748b, center, line-height: 1.6.
3. [native] What’s new — text. Bold indigo #4f46e5 lead “What’s new — ” then “faster load times, a cleaner editor, and the team features you asked for.” fontSize: 15, color #0f172a, left, line-height: 1.7.
4. [native] The offer — text. Bold indigo #4f46e5 lead “A little nudge — ” then “come back this week and your next month is on us.” fontSize: 15, color #0f172a, center, line-height: 1.6.
5. [native] CTA button — button. Label “Pick up where I left off”, indigo #4f46e5 fill, white text, rounded corners, center.
6. [native] Divider — hairline #e2e8f0, paddingTop: 24 / paddingBottom: 24. Separates the pitch from the polite exit — the flat model stacks and divides, it does not box.
7. [native] Opt-out line — text. “Not for you anymore? You can unsubscribe below — no hard feelings.” fontSize: 13, color #94a3b8, center.
8. [native] Footer — social + address. Recolor both to the palette: social.color = #4f46e5, address.color = #94a3b8, address.fontFamily = "Trebuchet MS", Helvetica, sans-serif. Without this they fall back to a generic brand-blue that clashes with the indigo.

Make it yours

1. Swap the offer in step 4 — “next month is on us” can become a discount, an extended trial, or a quick onboarding call.
2. Rewrite the what’s-new line as your top few shipped-since-they-left highlights.
3. Recolor the indigo band to your brand — keep the honest one-line question, the single pill, and the easy opt-out.