Win-Back Email Template — We Want You Back
A warm, low-pressure win-back email — a quiet corner-framed note asking one honest question, a short "here's what changed" pitch, one on-us offer, and a clean opt-out.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share QM6yLZCmQqZtV-TcsibQ- and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The nudge you send to someone who signed up, drifted off, and hasn’t been back in a while. A quiet, corner-framed note asks the honest question — “still thinking it over?” — then the body does the work: a quick line on what’s improved since they left, one small offer to make coming back easy, and a single button straight into their workspace. No guilt, no clutter, and an easy way out if it’s just not for them.
Snapshot
- Goal: win back an inactive trial or lapsed user with a warm reminder, a short what’s-new pitch, and one on-us offer.
- Audience & tone: people who signed up but went quiet. Warm, honest, and low-pressure — “the door’s open, no hard feelings.” Never guilt-trip.
- Palette: page
#ecedef· container#ffffff· text#111a33/#676d7d(muted) · accent#4338ca - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “Still Thinking It Over?”, fontSize: 14, color
#4338ca, left, uppercase. - [native] Headline — text. “Your workspace is right where you left it”, fontSize: 28, color
#111a33, left. - [native] Body copy 1 — text. “It’s been a while, and we get it — inboxes are full. We’ve shipped a lot since you’ve been gone.”, fontSize: 16, color
#111a33, left. - [native] Story title 1 — text. “What’s new”, fontSize: 20, color
#111a33, left. - [native] Body copy 2 — text. “Faster load times, a cleaner editor, and the team features you asked for.”, fontSize: 16, color
#111a33, left. - [native] Story title 2 — text. “A little nudge”, fontSize: 20, color
#111a33, left. - [native] Body copy 3 — text. “Come back this week and your next month is on us.”, fontSize: 16, color
#111a33, left. - [native] Primary CTA — button. Label “Pick up where I left off”, fill
#4338ca, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 4 — text. “Not for you anymore? You can unsubscribe below — no hard feelings.”, fontSize: 16, color
#676d7d, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#4338ca, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#676d7d, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the offer in step 4 — “next month is on us” can become a discount, an extended trial, or a quick onboarding call.
- Rewrite the what’s-new line as your top few shipped-since-they-left highlights.
- Recolor the indigo accent to your brand — keep the honest one-line question, the single pill, and the easy opt-out.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.