Travel Reengagement Email — We Miss You
A travel reengagement template for lapsed loyalty members — a calm sky-gradient hero, a bonus-miles offer, and a single 'come back' CTA with a clear incentive.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share OhCc5oPtyAaqenbzqTF5p and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The win-back that brings a lapsed traveler back without desperation. A calm sky-to-indigo gradient hero carries a warm “we miss you” over premium tones, the body offers a bonus-miles incentive for the next booking, and a single CTA carries the conversion. No urgency timers, no guilt — just a genuine invitation to fly again with a real reward for doing so.
Snapshot
- Goal: win back lapsed loyalty members (no flight in 9+ months) with a bonus-miles incentive on their next booking.
- Audience & tone: former active members who’ve stopped flying. Warm, personal, slightly wistful — the club reaching out, not the churn-prevention algorithm.
- Palette: page
#f0f9ff· container#ffffff· text#0c4a6e/#475569(muted) · accent sky#0284c7 - Font:
"Tahoma", "Geneva", sans-serif - Artwork: one
gradient-herolayout hero (a single rasterized image) — sky-to-indigo diagonal gradient. Everything below it is native, selectable, and clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Hero —
gradient-herolayout template — recolor the gradient to sky#0284c7→ indigo#4f46e5diagonal over ice#f0f9ff. Overlay copy: eyebrow"MERIDIAN CLUB · MEMBER REENGAGEMENT"white#ffffff12px Tahoma tracked uppercase, heading"We miss seeing you in the air."white#ffffff36px Tahoma bold, subline"Here's something to bring you back."cream#f0f9ff15px. Text-only artwork — the working CTA is the native button in step 5. - [native] Body — text.
"It's been a while since your last Meridian flight — nine months, to be specific. Your Silver status is intact, your miles haven't expired, and we'd genuinely love to have you back."fontSize: 15, color#475569, center,line-height: 1.7. - [native] Offer heading — text.
"A welcome-back gift"fontSize: 17,fontWeight: 700, color#0c4a6e, left. - [native] Offer body — text.
"Book any flight by September 30 and we'll credit 10,000 bonus miles to your account — enough for a free one-way domestic ticket. No code needed; miles post within 48 hours of booking."fontSize: 15, color#475569, left,line-height: 1.7. - [native] CTA button — button. Label
"Book your next trip", sky#0284c7fill, white text, rounded corners, center. - [native] Divider — hairline
#bae6fd, medium padding. - [native] Status line — text.
"Your Silver tier is safe through December 2026. Two more qualifying trips extend it through 2027."fontSize: 14, color#0c4a6e, center,fontWeight: 700. - [native] Miles line — text.
"Current balance: 34,210 miles · Redeem for flights, upgrades, or partner hotels."fontSize: 13, color#475569, center, with an inline sky#0284c7“redeem miles” link. - [native] Preference line — text.
"Not ready to fly? Update your preferences and we'll reach out less often."fontSize: 12, color#94a3b8, center. - [native] Footer — text.
"Meridian Club · 200 Park Avenue, New York, NY · [email protected] · Unsubscribe"fontSize: 12, color#94a3b8, center. Recolored to the palette.
Make it yours
- Adjust the “nine months” gap and bonus-miles amount to your actual win-back threshold and offer.
- Swap the miles balance and tier-extension dates for your loyalty program’s real values.
- Recolor the sky→indigo gradient to your brand — keep the warm, non-desperate tone.