Travel Reengagement Email — We Miss You
A travel reengagement template for lapsed loyalty members — a calm corner-framed hero, a bonus-miles offer, and a single 'come back' CTA with a clear incentive.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share OhCc5oPtyAaqenbzqTF5p and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The win-back that brings a lapsed traveler back without desperation. A calm, corner-framed hero in sky tones carries a warm “we miss you” question over premium tones, the body offers a bonus-miles incentive for the next booking, and a single CTA carries the conversion. No urgency timers, no guilt — just a genuine invitation to fly again with a real reward for doing so.
Snapshot
- Goal: win back lapsed loyalty members (no flight in 9+ months) with a bonus-miles incentive on their next booking.
- Audience & tone: former active members who’ve stopped flying. Warm, personal, slightly wistful — the club reaching out, not the churn-prevention algorithm.
- Palette: page
#ecf1f3· container#ffffff· text#0c4a6e/#487792(muted) · accent#0369a1 - Font:
Tahoma, Geneva, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, center-aligned.
- [native] Kicker — text. “Meridian Club”, fontSize: 14, color
#0369a1, center, uppercase. - [native] Headline — text. “We miss seeing you in the air”, fontSize: 28, color
#0c4a6e, center. - [native] Body copy 1 — text. “It’s been nine months since your last flight — your Silver status is intact, and your miles have not expired.”, fontSize: 16, color
#0c4a6e, center. - [native] Story title — text. “A welcome-back gift”, fontSize: 20, color
#0c4a6e, center. - [native] Body copy 2 — text. “Book any flight by September 30 and we will credit 10,000 bonus miles to your account — no code needed.”, fontSize: 16, color
#0c4a6e, center. - [native] Primary CTA — button. Label “Book your next trip”, fill
#0369a1, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 3 — text. “Your Silver tier is safe through December 2026, and current balance stands at 34,210 miles.”, fontSize: 16, color
#487792, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#0369a1, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#487792, address.fontFamilyTahoma, Geneva, sans-serif, center.
Make it yours
- Adjust the “nine months” gap and bonus-miles amount to your actual win-back threshold and offer.
- Swap the miles balance and tier-extension dates for your loyalty program’s real values.
- Recolor the sky→indigo gradient to your brand — keep the warm, non-desperate tone.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.