Feature Launch Email Template — Taped Screenshot Cutout
A feature announcement built around a screenshot masked with one squared corner, bleeding off the right edge, with a torn tape strip pinning it to the page and the copy in a left column.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share GQ7NubbSdnDYCCk9p3nPa and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The email for one new feature that is worth showing rather than describing. The screenshot is masked with a single squared corner and runs off the right edge, so it reads as something placed on the page rather than a UI panel pasted into a box — and a torn tape strip across its top edge says so out loud. The copy sits in a narrow column beside it.
Snapshot
- Goal: show one new feature clearly enough that the reader wants to open it, and give them one link that does.
- Audience & tone: existing product users. Specific, plainspoken, slightly informal — one feature, one claim, no roadmap.
- Palette: page
#ecedef· container#ffffff· text#132133/#646d79(muted) · accent#0891b2 - Font:
Trebuchet MS, Lucida Grande, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Headline — text. “What it does”, fontSize: 28, color
#132133, left. - [native] Body copy 1 — text. “Crop any image without leaving the canvas — draw a mask right over the frame, and the corner radius softens whatever the outline leaves square.”, fontSize: 16, color
#132133, left. - [native] Primary CTA — button. Label “Try it in the editor”, fill
#0891b2, color#111e2f, shapeStyle: ‘0_1’, left. - [native] Story title — text. “Where to find it”, fontSize: 20, color
#132133, left. - [native] Body copy 2 — text. “Select an image element, then open the Frame section in the right-hand panel — every outline is shown side by side in the docs.”, fontSize: 16, color
#132133, left. - [native] Body copy 3 — text. “Tell us what is missing — reply to this email and it reaches the people who built it.”, fontSize: 16, color
#646d79, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#077a96, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#646d79, address.fontFamilyTrebuchet MS, Lucida Grande, sans-serif, center.
Make it yours
- Replace the screenshot with a real one, cropped tight to the feature. The bleed eats the right edge on purpose, so anything load-bearing belongs on the left of the frame.
- Rewrite the headline as one capability. This layout has room for exactly one, and a second claim makes the column wrap under the picture.
- Recolor the cyan accent to your brand hue — the tape, the kicker and the arrow link all derive from it, so the tape stays a tint of your brand rather than a stray colour.
About announcements email templates
An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.
See all announcements templates →What kind of news deserves a standalone announcement email instead of a newsletter mention?
Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.
How long should a product-update announcement be?
Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.
How do I announce a leadership change without it feeling like a press release?
The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.
Should an announcement email include a call to action?
Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.