Announcement Email Template — App Redesign Reveal
A product-update email announcing a major app redesign with a clear value prop and a single tour CTA. Designed for SaaS product teams.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share LpKf68MGGAU4gjP_zPcZu and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A calm product-update email for a major app redesign. An indigo-to-violet gradient hero carries the “INTRODUCING” eyebrow and the headline, then the native body states the value prop once and lists three concrete improvements — calmer canvas, faster search, twice the speed — before a single tour CTA. No second ask, no checklist of minor fixes.
Snapshot
- Goal: announce a major redesign and route users into a guided tour.
- Audience & tone: existing SaaS users. Calm, confident, concrete — benefits over features.
- Palette: page
#ecedee· container#ffffff· text#111827/#6c7079(muted) · accent#4338ca - Font:
Tahoma, Geneva, sans-serif - Artwork: free-form layout hero — A deep brand field with a tracked eyebrow and one support line — no gradient, no image., 600×240 canvas. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero — build a free-form composition (600×240) via
create_layout+set_layout_content. A deep brand field with a tracked eyebrow and one support line — no gradient, no image. Alt text: “A dark blue field reading “Introducing” above “Faster, clearer, redesigned."". - [native] Headline — text. “Meet the redesigned workspace”, fontSize: 36, color
#111827, left. - [native] Standfirst — text. “Every screen is lighter, so the tools you use most are one tap away.”, fontSize: 20, color
#6c7079, left. - [native] Primary CTA — button. Label “Take the tour”, fill
#4338ca, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Story title 1 — text. “A calmer canvas”, fontSize: 20, color
#111827, left. - [native] Body copy 1 — text. “Less visual clutter means more room to work — your projects finally have space to breathe.”, fontSize: 16, color
#111827, left. - [native] Story title 2 — text. “Search that keeps up”, fontSize: 20, color
#111827, left. - [native] Body copy 2 — text. “Jump to any project, file, or teammate in a single keystroke instead of digging through folders.”, fontSize: 16, color
#111827, left. - [native] Story title 3 — text. “Twice the speed”, fontSize: 20, color
#111827, left. - [native] Body copy 3 — text. “Load times dropped across the board, so the whole app now moves as quickly as you do.”, fontSize: 16, color
#111827, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#4338ca, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6c7079, address.fontFamilyTahoma, Geneva, sans-serif, center.
Make it yours
- Swap the headline, subheading, and three benefit lines for your own redesign’s value props.
- Recolor the indigo-to-violet gradient and CTA to your brand — keep the hero text white for contrast on the gradient.
- Replace the Flowbase name, copy, and footer with your product name, address, and social handles.
About announcements email templates
An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.
See all announcements templates →What kind of news deserves a standalone announcement email instead of a newsletter mention?
Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.
How long should a product-update announcement be?
Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.
How do I announce a leadership change without it feeling like a press release?
The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.
Should an announcement email include a call to action?
Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.