Announcement Email Template — App Redesign Launch
A product-redesign announcement email with a clear value prop, tour CTA, and what's-new highlights. Designed for SaaS product teams.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share l_TOLMrXIfO0WCtTRqX6S and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A redesign launch that lets the artwork do the talking. A deep violet gradient hero with a soft glow and two organic accent blobs frames a single “try it free” CTA; below, a tight three-bullet “what’s new” list keeps the promise specific. No release-notes table, no feature grid — one headline, three lines, one button.
Snapshot
- Goal: announce a major redesign and drive a free-trial / first-run.
- Audience & tone: existing and prospective note-takers. Confident, product-led, no apology for the rebuild.
- Palette: page
#ebe2f3· container#faf5ff· text#3b0764/#805d9c(muted) · accent#9333ea - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “Introducing Nimbus 2.0”, fontSize: 14, color
#9333ea, left, uppercase. - [native] Headline — text. “Your notes, redesigned”, fontSize: 28, color
#3b0764, left. - [native] Body copy 1 — text. “A cleaner canvas. Faster sync. Smarter search. Here is what changed.”, fontSize: 16, color
#3b0764, left. - [native] Story title 1 — text. “Cleaner canvas”, fontSize: 20, color
#3b0764, left. - [native] Body copy 2 — text. “Less chrome, more room to think — the editor gets out of your way faster than the version you left.”, fontSize: 16, color
#3b0764, left. - [native] Story title 2 — text. “Faster sync”, fontSize: 20, color
#3b0764, left. - [native] Body copy 3 — text. “Every keystroke saves in under 50 milliseconds, even when you switch devices mid-sentence.”, fontSize: 16, color
#3b0764, left. - [native] Story title 3 — text. “Smarter search”, fontSize: 20, color
#3b0764, left. - [native] Body copy 4 — text. “Full-text, tags, and handwritten ink are all searchable from the same box now — no more digging through folders.”, fontSize: 16, color
#3b0764, left. - [native] Primary CTA — button. Label “Start your workspace”, fill
#9333ea, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#9333ea, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#805d9c, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the three highlight lines for your rebuild’s actual “before → after” wins — keep each to one measurable claim.
- Keep the gradient hero as one composition; don’t break it into a logo block + headline block + CTA block — the blend is the point.
- Recolor the violet to your brand, but preserve the warm-off-white page
#faf5ffso the dark hero still pops.
About announcements email templates
An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.
See all announcements templates →What kind of news deserves a standalone announcement email instead of a newsletter mention?
Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.
How long should a product-update announcement be?
Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.
How do I announce a leadership change without it feeling like a press release?
The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.
Should an announcement email include a call to action?
Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.