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New Feature Launch — SaaS

A vibrant product-launch email with a rasterized gradient-hero band — diagonal purple-to-indigo gradient, gradient-fill feature name, gradient pill CTA, and three benefit rows below.

Announcements saascolorfulvibrantannouncementherogradientcta

Updated Jul 10, 2026

The prompt

Paste the brief below into ChatGPT or Claude with Temway's MCP enabled — the agent builds the email step by step. Or adapt it for your own brand and copy.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Tell your agent to clone the Temway share NpEVXub1yDFZfAHHdT4z_, then rebrand it. For the full model, point it at get_concept — email-structure, layouts-vs-emails, design-recipes.

You shipped something you’re proud of, and this email makes it feel like an event. A vibrant purple-to-indigo gradient hero names the feature with energy, then three stacked benefit highlights spell out why it matters, and a single purple button sends readers straight in to try it.

Snapshot

  • Goal: announce a new SaaS feature with “try this now” energy — confident, benefit-forward, no hedging.
  • Audience & tone: existing customers and free-trial users. Modern, energetic, plain-spoken — no jargon.
  • Palette: page #ffffff · container #ffffff · text #1e293b / #64748b (muted) · accent purple #7c3aed (hero gradient #7c3aed → #4f46e5)
  • Font: "Trebuchet MS", Helvetica, sans-serif
  • Artwork: one gradient-hero layout hero (a single rasterized image). Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Gradient hero — apply the gradient-hero layout template; recolor its band to the purple-to-indigo diagonal gradient (#7c3aed → #4f46e5). Overlay copy, text-only: eyebrow “INTRODUCING”, heading “Smart Insights” in white #ffffff, subheading “Your data, finally speaking your language.” The working CTA is the native button in step 6 — the hero itself carries no live link.
  2. [native] Section heading — text. “Why you’ll love Smart Insights”. fontSize: 22, fontWeight: 700, color #1e293b, center, generous top padding.
  3. [native] Benefit 1 — two stacked text blocks then a divider (this is the “card” done natively — stack + divide, never box):
    • Title text. “Predictive analytics”. fontSize: 17, fontWeight: 700, color #7c3aed, left.
    • Summary text. “See where your numbers are heading before they get there.” fontSize: 14, color #64748b, left, tight top padding.
    • Divider — hairline #e2e8f0, generous vertical padding.
  4. [native] Benefit 2 — same pattern:
    • Title text. “Real-time alerts”. fontSize: 17, fontWeight: 700, color #7c3aed, left.
    • Summary text. “Get pinged the moment a metric crosses a threshold you care about.” fontSize: 14, color #64748b, left, tight top padding.
    • Divider — hairline #e2e8f0, generous vertical padding.
  5. [native] Benefit 3 — same pattern (no divider after the last one):
    • Title text. “Smart recommendations”. fontSize: 17, fontWeight: 700, color #7c3aed, left.
    • Summary text. “Turn every dashboard into a next step, not just a number.” fontSize: 14, color #64748b, left, tight top padding.
  6. [native] Availability note — text. “Available now on all Pro and Enterprise plans.” fontSize: 14, italic, color #64748b, center.
  7. [native] CTA button — button. Label “Try Smart Insights”, purple #7c3aed fill, white text, rounded corners, center.
  8. [native] Footer — social + address. Recolor both to the palette: social.color = #7c3aed, address.color = #94a3b8, address.fontFamily = "Trebuchet MS", Helvetica, sans-serif. Without this they fall back to a generic brand-blue.

Make it yours

  1. Swap the feature name and the three benefit title/summary pairs for your real launch.
  2. Update the availability note to match your actual plan tiers.
  3. Recolor the purple gradient to your brand — keep one accent color across hero, benefit leads, and button.
Use this template