Feature Launch Announcement Email — New Release
A feature launch announcement email with a rasterized split-screen hero — the feature name and copy left, a shadowed screenshot plate right — and three benefit rows below.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share NpEVXub1yDFZfAHHdT4z_ and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
You shipped something you’re proud of, and this email makes it feel like an event. A split-screen hero pairs the feature name with a screenshot of it in action, then three stacked benefit highlights spell out why it matters, and a single purple button sends readers straight in to try it.
Snapshot
- Goal: announce a new SaaS feature with “try this now” energy — confident, benefit-forward, no hedging.
- Audience & tone: existing customers and free-trial users. Modern, energetic, plain-spoken — no jargon.
- Palette: page
#edeef0· container#ffffff· text#1e2b45/#677082(muted) · accent#7e22ce - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “Introducing Smart Insights”, fontSize: 14, color
#7e22ce, left, uppercase. - [native] Headline — text. “Your data, finally speaking your language”, fontSize: 28, color
#1e2b45, left. - [native] Body copy 1 — text. “Three ways this release changes how you read your own numbers.”, fontSize: 16, color
#1e2b45, left. - [native] Story title 1 — text. “Predictive analytics”, fontSize: 20, color
#1e2b45, left. - [native] Body copy 2 — text. “See where your numbers are heading before they get there — trends surface days before they would show up in a weekly report.”, fontSize: 16, color
#1e2b45, left. - [native] Story title 2 — text. “Real-time alerts”, fontSize: 20, color
#1e2b45, left. - [native] Body copy 3 — text. “Get pinged the moment a metric crosses a threshold you care about, instead of finding out at the next check-in.”, fontSize: 16, color
#1e2b45, left. - [native] Story title 3 — text. “Actionable recommendations”, fontSize: 20, color
#1e2b45, left. - [native] Body copy 4 — text. “Turn every dashboard into a next step, not just a number — each chart now suggests the action it implies.”, fontSize: 16, color
#1e2b45, left. - [native] Body copy 5 — text. “Available now on all Pro and Enterprise plans — no setup required to turn it on.”, fontSize: 16, color
#677082, left. - [native] Primary CTA — button. Label “Try it now”, fill
#7e22ce, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#7e22ce, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#677082, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the feature name and the three benefit title/summary pairs for your real launch.
- Update the availability note to match your actual plan tiers.
- Recolor the purple accent to your brand — keep one accent color across hero, benefit leads, and button.
About announcements email templates
An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.
See all announcements templates →What kind of news deserves a standalone announcement email instead of a newsletter mention?
Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.
How long should a product-update announcement be?
Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.
How do I announce a leadership change without it feeling like a press release?
The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.
Should an announcement email include a call to action?
Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.