Product Update Announcement Email — Changelog
A product update announcement with a display-size version-number hero (release-figure layout template), three change notes, and a link to the full changelog.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share RPep_-IOFuOqOEf09Kd_a and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A product-update email that leads with the version number itself. The release-figure layout hero renders “2.14” at display scale in tabular figures, a heavy rule, then three one-line change notes. The native blocks below add a short intro, the full detail for each change, and a CTA. Informative and matter-of-fact — the number is the subject, so it gets the whole upper half.
Snapshot
- Goal: tell existing customers what shipped this release, scannably.
- Audience & tone: current users. Informative, plain, confident — one line per change.
- Palette: page
#ecedef· container#ffffff· text#111a33/#676d7d(muted) · accent#4338ca - Font: body
Verdana, Geneva, sans-serif, headingTrebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker 1 — text. “Version 2.14”, fontSize: 14, color
#4338ca, left, uppercase. - [native] Headline — text. “Three improvements to the layout builder”, fontSize: 28, color
#111a33, left. - [native] Body copy 1 — text. “Here is what changed in this release — no action required to get it.”, fontSize: 16, color
#111a33, left. - [native] Kicker 2 — text. “Layout sketches”, fontSize: 14, color
#4338ca, left, uppercase. - [native] Body copy 2 — text. “Rough out a composition in seconds before committing to exact positions.”, fontSize: 16, color
#111a33, left. - [native] Rule 1 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Kicker 3 — text. “Image masks”, fontSize: 14, color
#4338ca, left, uppercase. - [native] Body copy 3 — text. “Crop any image to a shape without leaving the canvas.”, fontSize: 16, color
#111a33, left. - [native] Rule 2 — divider. full-measure rule, 1px, color
#e9e9e9. - [native] Kicker 4 — text. “Transparent countdown boards”, fontSize: 14, color
#4338ca, left, uppercase. - [native] Body copy 4 — text. “Countdown timers now composite cleanly over any background colour.”, fontSize: 16, color
#111a33, left. - [native] Primary CTA — button. Label “Read the changelog”, fill
#4338ca, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#4338ca, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#676d7d, address.fontFamilyVerdana, Geneva, sans-serif, center.
Make it yours
- Swap the version number and three change notes for your actual release.
- Edit the layout’s version-number text via
update_layout_block_element. - Recolor the accent kicker to your brand.
About announcements email templates
An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.
See all announcements templates →What kind of news deserves a standalone announcement email instead of a newsletter mention?
Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.
How long should a product-update announcement be?
Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.
How do I announce a leadership change without it feeling like a press release?
The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.
Should an announcement email include a call to action?
Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.