Product Recall Announcement Email — Safety Notice
A serious product recall announcement email built for action — clear headline, affected units, what to do, and a direct claim button. No hero, no celebration.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share Uqv66UoBhn5DZ6EN4pUE3 and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A safety recall that puts clarity above everything else. No hero artwork, no celebration — a clear headline, exactly which units are affected, what to do right now, and a direct line to help. The entire email exists so a customer can act in under thirty seconds, and get back to their day.
Snapshot
- Goal: notify customers of a voluntary recall and route them to a replacement or refund with zero friction.
- Audience & tone: customers who bought the affected product. Serious, plain, calm — instructional, never alarmist.
- Palette: page
#fffbeb· container#ffffff· text#451a03/#78350f(muted) · accent amber#d97706 - Font:
Verdana, Geneva, sans-serif - Artwork: none — fully native blocks. Serious notices skip festive artwork entirely.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Notice label — text. “IMPORTANT SAFETY NOTICE”.
fontSize: 13,fontWeight: 700, uppercase,letterSpacing: 1.5, color#d97706, left, generous top padding. - [native] Headline — text. “Voluntary recall: Pelago Trail Flask (1L), batch FL-2410”.
fontSize: 24,fontWeight: 700, color#451a03, left, comfortable line height. - [native] Affected line — text. “Affected units: sold between March and June 2026. The SKU printed on the base begins with FL-2410.”
fontSize: 15, color#78350f, left, tight top padding. - [native] What happened — text. “We identified that a small number of flasks in batch FL-2410 can develop a hairline crack near the handle weld after repeated hot-liquid use, creating a possible burn risk. No injuries have been reported. We’re recalling the batch out of an abundance of caution.”
fontSize: 15, color#451a03, left. - [native] What to do heading — text. “What to do”.
fontSize: 18,fontWeight: 700, color#451a03, left, generous top padding. - [native] Action steps — text. “1. Stop using the flask. 2. Check the SKU printed on the base. 3. Request a free replacement or a full refund — no receipt required.”
fontSize: 15, color#451a03, left, generous line height. - [native] Claim button — button. Label “Start your recall claim”, amber
#d97706fill, white text, rounded corners, center. - [native] Help line — text. “Prefer to talk it through? Call our recall line at 1-800-555-0142, Monday–Friday 8am–8pm ET.”
fontSize: 14, color#78350f, center. - [native] Footer — text block. “Pelago Outdoors · 920 NW Industrial Way, Portland, OR · [email protected] · pelago.co/recall”.
fontSize: 12, color#78350f, center. Recolored to the muted palette — serious notices keep the footer quiet, not bright.
Make it yours
- Replace the product name, batch, SKU, and date range with your real recall identifiers.
- Keep the three-step action list to three steps — add a fourth and customers stop reading.
- Hold the amber-on-cream palette; brighter colors read as marketing on a safety notice.