Education Welcome Email — New Student

The welcome email that lands the moment a student’s enrollment is confirmed. An editorial hero sets the tone, a short “what happens next” orients them to the first week, and a single button points to the orientation portal. Built for first-day confidence.

Snapshot

• Goal: confirm enrollment and orient the new student to their first week.
• Audience & tone: new students (and their families). Warm, proud, structured — “you belong here, here’s what your first week looks like.” Reassuring but not childish.
• Palette: page #eff6ff · container #ffffff · text #1e3a8a / #475569 (muted) · accent blue #3b82f6
• Font: "Verdana", "Geneva", sans-serif
• Artwork: free-form layout hero — an editorial composition: bold display heading on the left, a 6px blue accent bar, and a small “EST. 1923” crest on the right, 600×240 canvas

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Editorial hero — free-form composition (600×240): left-aligned display heading “Welcome to Maplewood.” in #1e3a8a, 40px, weight 700. A 6px vertical accent bar in blue #3b82f6 flanks the heading on its left. Top-right small crest “EST. 1923” in #475569, 12px, uppercase, tracked. Bottom-left subline “Class of 2030” in #3b82f6, 14px, weight 700, uppercase. Build via create_layout + set_layout_content with absolutely-positioned text elements and the bar.
2. [native] Intro copy — text. “We’re honored to have you. This note covers your orientation schedule, where to go on day one, and how to reach your advisor. Read it once and you’re ready.” fontSize: 15, color #475569, center, line-height: 1.6.
3. [native] CTA button — button. Label “Open the orientation portal”, blue #3b82f6 fill, white text, rounded corners, center, padding 14×32.
4. [native] Divider — hairline #bfdbfe, generous vertical padding. Separates the welcome from the schedule — the flat model stacks and divides, it does not box.
5. [native] Schedule heading — text. “Your first week” fontSize: 18, fontWeight: 700, color #1e3a8a, left.
6. [native] Day 1 — text. “Monday — Orientation, 9am, Main Hall. Bring a notebook.” fontSize: 15, color #1e3a8a, left, bold day in blue #3b82f6.
7. [native] Day 2 — text. “Tuesday — Meet your advisor, 10am, Room 204.” fontSize: 15, color #1e3a8a, left, tight top padding.
8. [native] Day 3 — text. “Wednesday — First class, 8:30am. Schedule in the portal.” fontSize: 15, color #1e3a8a, left, tight top padding.
9. [native] Help line — text. “Questions before Monday? Email [email protected] — we reply within one school day.” fontSize: 14, color #475569, center.
10. [native] Footer — text block with “Maplewood Academy · 1 Academy Lane, Concord, MA · [email protected] · Unsubscribe”, fontSize: 12, color #94a3b8, center, recolored to the palette.

Make it yours

1. Swap “Maplewood Academy”, the crest year, and the class year for your school’s details.
2. Rewrite the three-day schedule for your actual orientation week.
3. Recolor the blue accent to your school colors — keep the editorial, structured feel.