Win-Back Email Template — VIP Comeback
A playful VIP win-back email with a coupon-ticket hero, exclusive return discount, and free-shipping incentive for lapsed ecommerce customers.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share y1tarSO4yvsiJtDqIEWcw and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A playful, slightly cheeky win-back for lapsed VIP customers — the kind of reader who used to open every email. A coupon-ticket hero feels like a little gift waiting to be claimed, followed by an exclusive discount code, free shipping, and a soft “the cart’s still warm” nudge to come back.
Snapshot
- Goal: win back a lapsed VIP customer with an exclusive, playful incentive.
- Audience & tone: formerly high-engagement shoppers who’ve gone quiet. Playful, warm, a little cheeky — never desperate.
- Palette: page
#fdf2f8· container#ffffff· text#500724/#6b7280(muted) · accent pink#ec4899 - Font:
"Trebuchet MS", Helvetica, sans-serif - Artwork: one
coupon-ticketlayout hero (rasterized image); everything below is native and clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Coupon-ticket hero — apply the
coupon-ticketlayout template; recolor ticket body to#ffffffover page#fdf2f8, notch dots in pink#ec4899. Overlay copy: eyebrow “BACKSTAGE PASS”, heading “VIP, we saved your seat”, subline “Plus a little something on the house.” Text-only artwork — the working CTA is step 6. - [native] Eyebrow — text. “YOUR EXCLUSIVE PERK”.
fontSize: 13,fontWeight: 700, color#ec4899,letterSpacing: 2,textTransform: uppercase, center, generous top padding. - [native] Heading — text. “Come back to 25% off”.
fontSize: 26,fontWeight: 800, color#500724, center, tight padding. - [native] Body — text. “We noticed you’ve been away — and honestly, we miss you. So we pulled a few strings and got you a VIP-only welcome-back treat.”
fontSize: 16, color#6b7280, center,lineHeight: 1.7. - [native] Code display — text. “VIP25”.
fontSize: 36,fontWeight: 800, color#ec4899, center, 6px letter-spacing, tintedbackgroundColor: #fdf2f8, generous padding (native text — oversized + copyable, never baked into the image). - [native] CTA — button. Label “Shop your wishlist”, pink
#ec4899fill, white text, rounded, center. - [native] Bonus line — text. “And yes — free shipping on us, no minimum.”
fontSize: 14,fontWeight: 700, color#500724, center. - [native] Fine print — text. “Code valid for 14 days. One use per customer. Excludes sale items.”
fontSize: 12, color#6b7280, center. - [native] Preference line — text. “Too many emails? Update your preferences — we’d hate to lose you entirely.”
fontSize: 12, color#6b7280, center, links in pink#ec4899. - [native] Footer — text. “Hopscotch · 214 Bloom Street, Austin TX 78704 · [Instagram] [Pinterest] [TikTok]”.
fontSize: 12, color#6b7280, center, link color pink#ec4899. Custom text footer for the fictional brand — no social/address blocks.
Make it yours
- Swap the code (
VIP25) and the offer (25% + free shipping) to your actual win-back deal. - Recolor the pink accent to your brand — the ticket hero recolors with it.
- Tweak the eyebrow (“BACKSTAGE PASS”) to match your brand voice — premium, playful, or straight-laced.