Win-Back Email Template — VIP Comeback
A playful VIP win-back email with a coupon-stub hero, exclusive return discount, and free-shipping incentive for lapsed ecommerce customers.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share y1tarSO4yvsiJtDqIEWcw and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A playful, slightly cheeky win-back for lapsed VIP customers — the kind of reader who used to open every email. A coupon-stub hero — a perforated ticket — feels like a little gift waiting to be claimed, followed by an exclusive discount code, free shipping, and a soft “the cart’s still warm” nudge to come back.
Snapshot
- Goal: win back a lapsed VIP customer with an exclusive, playful incentive.
- Audience & tone: formerly high-engagement shoppers who’ve gone quiet. Playful, warm, a little cheeky — never desperate.
- Palette: page
#efdfe7· container#fdf2f8· text#500724/#8b586d(muted) · accent#be185d - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, center-aligned.
- [native] Kicker — text. “Your Exclusive Perk”, fontSize: 14, color
#be185d, center, uppercase. - [native] Headline — text. “Come back to 25% off”, fontSize: 28, color
#500724, center. - [native] Body copy 1 — text. “We pulled a few strings and got you a VIP-only welcome-back treat.”, fontSize: 16, color
#500724, center. - [native] Body copy 2 — text. “Use code VIP25 — plus free shipping, no minimum.”, fontSize: 16, color
#500724, center. - [native] Primary CTA — button. Label “Shop your wishlist”, fill
#be185d, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 3 — text. “Code valid for 14 days, one use per customer, excludes sale items.”, fontSize: 16, color
#8b586d, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#be185d, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#8b586d, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the code (
VIP25) and the offer (25% + free shipping) to your actual win-back deal. - Recolor the pink accent to your brand — the ticket hero recolors with it.
- Tweak the eyebrow (“BACKSTAGE PASS”) to match your brand voice — premium, playful, or straight-laced.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.