Win-Back Email Template — Lapsed Subscriber
An elegant, dark-editorial win-back for lapsed premium subscribers, with a custom wave-divider SVG hero and a limited-time comeback rate.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share txTi6AB4N01QFlQSuZeNO and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A literary win-back letter for lapsed premium subscribers — the kind of email a small editorial publication sends to a reader it genuinely misses. A dark, custom wave-divider hero sets a serious, magazine-like tone, then a short letter from the editor names a recent piece they’d love, with a quiet comeback rate and a soft opt-down.
Snapshot
- Goal: win back a lapsed premium subscriber with editorial warmth and a quiet comeback rate.
- Audience & tone: former paying subscribers who let their membership lapse. Literary, elegant, never salesy — written like a real letter.
- Palette: page
#3a3635· container#292524· text#fafaf9/#9a9998(muted) · accent#be162c - Font:
Georgia, Times New Roman, serif - Artwork: free-form layout hero — A dark masthead: a tracked nameplate label over a heavy accent rule, on the workspace’s own dark ground. Type only — the letter itself lives in native text blocks beneath., 600×160 canvas. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero — build a free-form composition (600×160) via
create_layout+set_layout_content. A dark masthead: a tracked nameplate label over a heavy accent rule, on the workspace’s own dark ground. Type only — the letter itself lives in native text blocks beneath. Alt text: “Loom & Press — a note about your lapsed membership”. - [native] Headline — text. “We noticed your absence”, fontSize: 36, color
#fafaf9, left. - [native] Body copy 1 — text. “Dear reader, your membership lapsed last month, and the newsroom felt it — every reader who leaves takes a piece of independent journalism along. We have kept writing for you anyway, and if you will have us back, we would like to make it easy.”, fontSize: 16, color
#fafaf9, left. - [native] Standfirst — text. “The most quietly subversive reporting we have published all year.”, fontSize: 20, color
#fafaf9, left. - [native] Body copy 2 — text. “Use COMEBACK50 for half off your next three months, then the standard rate — cancel any time.”, fontSize: 16, color
#fafaf9, left. - [native] Primary CTA — button. Label “Renew at the comeback rate”, fill
#be162c, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 3 — text. “Rather step back? You can pause your membership or say goodbye — we will respect either.”, fontSize: 14, color
#9a9998, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#db7d89, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#9a9998, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap the comeback rate (50% / three months) for your actual win-back offer.
- Replace the pull-quote with a line from your most recent can’t-miss piece — a real headline or excerpt beats any copywriter.
- Recolor the red accent — but keep the dark editorial palette if you want the literary tone to land.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.