Feature Nudge Email Template — Unused Feature Spotlight

A soft feature-nudge that spotlights one unused capability without nagging. A warm layout hero carries a ring monogram, a feature name, and a hand-drawn underline; a native indigo button does the real work, followed by a short value intro, three benefit bullets, and a low-pressure preference line.

Snapshot

• Goal: re-engage a user by introducing a feature they haven’t tried.
• Audience & tone: inactive-but-not-churned SaaS users. Warm, helpful, no urgency.
• Palette: page #ecedee · container #ffffff · text #111827 / #6c7079 (muted) · accent #4338ca
• Font: Verdana, Geneva, sans-serif
• Artwork: free-form layout hero — A hollow ring monogram over a tracked kicker and a plain-set feature name, closed by a short rule. No photograph — the feature is described in native text below., 600×240 canvas. Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Layout hero — build a free-form composition (600×240) via create_layout + set_layout_content. A hollow ring monogram over a tracked kicker and a plain-set feature name, closed by a short rule. No photograph — the feature is described in native text below. Alt text: “Feature spotlight: Smart Reminders”.
2. [native] Primary CTA — button. Label “Try Smart Reminders now”, fill #4338ca, color #ffffff, shapeStyle: ‘0_1’, left.
3. [native] Story title — text. “Why it’s worth two minutes”, fontSize: 20, color #111827, left.
4. [native] Body copy 1 — text. “It quietly nudges you before a task’s due date, so nothing slips through unnoticed.”, fontSize: 16, color #111827, left.
5. [native] Body copy 2 — text. “Set it once — it fires on its own, with no checklist to maintain.”, fontSize: 16, color #111827, left.
6. [native] Body copy 3 — text. “Nothing hides — due dates surface on their own, even in a long list.”, fontSize: 16, color #111827, left.
7. [native] Body copy 4 — text. “Stays out of the way — quiet until you actually need it.”, fontSize: 16, color #111827, left.
8. [native] Rule — divider. full-measure rule, 1px, color #e9e9e9.
9. [native] Body copy 5 — text. “No need to change anything today — or update your preferences or unsubscribe any time.”, fontSize: 14, color #6c7079, left.
10. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
11. [native] Footer social — social. Icon row, social.color #4338ca, style circle-outline, center.
12. [native] Footer address — address. Postal address + unsubscribe, address.color #6c7079, address.fontFamily Verdana, Geneva, sans-serif, center.

Make it yours

1. Swap “Smart Reminders” (hero headline, button label, and intro) for the feature you’re nudging.
2. Rewrite the three benefit bullets to match your feature’s actual value.
3. Recolor the indigo accent (#4f46e5) to your brand, applied in the hero monogram and underline, the button, and the footer.