Win-Back Email Template — Loyalty Reward

The email that wins a lapsed shopper back with a gift, not a guilt trip. A glowing badge hero says “you earned it,” a big copyable code drops the reward in their lap, and one clear button sends them straight to checkout — warm, generous, and impossible to ignore. Send it when a favorite customer has gone quiet.

Snapshot

• Goal: re-engage a lapsed customer with a no-strings loyalty reward and drive one click back to the store.
• Audience & tone: past buyers who have gone quiet. Warm, celebratory, a little indulgent — “we saved something for you,” never “come back or else.”
• Palette: page #fdf4ff (light fuchsia) · container #ffffff · text #1c1917 / #78716c (muted) · accent fuchsia #c026d3 · hairline #f5d0fe (hero gradient fuchsia #c026d3 → gold #f59e0b)
• Font: "Trebuchet MS", Helvetica, sans-serif
• Artwork: one badge-hero layout hero (a single rasterized image — text-only, no photo). Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Badge hero — apply the badge-hero layout template on a 600 × 360 canvas; recolor its background band to a fuchsia-to-gold gradient (#c026d3 → #f59e0b), and keep the halo glow and star badge white. Overlay copy in white: heading “A reward, just for you”, subheading “Because we’ve missed you around here.” Keep the baked pill white with fuchsia #c026d3 label reading “Claim your reward” — but that pill is artwork; the working CTA is step 5.
2. [native] Intro copy — text. “It’s been too long! To welcome you back, we’ve dropped a reward into your account — no strings, just our way of saying we’re glad you’re here.” fontSize: 16, color #78716c, center, line-height: 1.6.
3. [native] Reward code — its own text block, big and copyable. “WELCOME25”, fontSize: 22, bold, color #c026d3, center, letter-spacing: 3, tinted background #fdf4ff, generous vertical padding. Its own block so readers can select and copy it.
4. [native] Reward detail — text. Bold fuchsia lead-in “Your reward — ” in #c026d3, then “25% off your next order plus free shipping, good for 14 days.” fontSize: 15, color #1c1917, center, line-height: 1.6.
5. [native] CTA button — button. Label “Claim your reward”, fuchsia #c026d3 fill, white text, pill shape, center.
6. [native] Divider — hairline #f5d0fe, paddingTop: 24 / paddingBottom: 24. Separates the offer from the nudge — the flat model stacks and divides, it does not box.
7. [native] Closing line — text. “New arrivals just landed — the perfect excuse to treat yourself.” fontSize: 14, color #78716c, center.
8. [native] Footer — social + address. Recolor both to the palette: social.color = #c026d3, address.color = #94a3b8, address.fontFamily = "Trebuchet MS", Helvetica, sans-serif. Without this they fall back to a generic brand-blue that clashes with the fuchsia.

Make it yours

1. Swap “WELCOME25” and the reward detail line for your own offer — a fixed amount, a free gift, or early access.
2. Rewrite the intro and closing lines in your brand’s voice; keep them short and generous.
3. Recolor the fuchsia-to-gold hero gradient to your palette — keep the white star badge, one code, and one clear CTA.