Win-Back Email Template — Loyalty Reward
A warm win-back email led by a quiet corner-framed reward note, then a copyable reward code, a plain-English offer line, a single pill CTA, and a themed footer.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share ogI2OXTi6Obe0smjDnsdO and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The email that wins a lapsed shopper back with a gift, not a guilt trip. A quiet, corner-framed note says “you earned it,” a big copyable code drops the reward in their lap, and one clear button sends them straight to checkout — warm, generous, and impossible to ignore. Send it when a favorite customer has gone quiet.
Snapshot
- Goal: re-engage a lapsed customer with a no-strings loyalty reward and drive one click back to the store.
- Audience & tone: past buyers who have gone quiet. Warm, celebratory, a little indulgent — “we saved something for you,” never “come back or else.”
- Palette: page
#ededec· container#ffffff· text#1c1917/#6e6d6b(muted) · accent#a3197a - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: free-form layout hero — A thin colour panel bleeding off the top edge, a kicker naming the reward, and a discount figure at display scale. No button, no image., 600×320 canvas. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero — build a free-form composition (600×320) via
create_layout+set_layout_content. A thin colour panel bleeding off the top edge, a kicker naming the reward, and a discount figure at display scale. No button, no image. Alt text: “Ten pounds off, a reward just for you”. - [native] Headline — text. “A little thank-you for sticking around”, fontSize: 36, color
#1c1917, center. - [native] Standfirst — text. “We saved this for you because it has been quiet on your end lately.”, fontSize: 20, color
#6e6d6b, center. - [native] Primary CTA — button. Label “Claim your discount”, fill
#a3197a, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 1 — text. “Redeem it on anything in the shop before the code expires — no minimum spend.”, fontSize: 16, color
#1c1917, center. - [native] Body copy 2 — text. “New arrivals landed this week too, so there is more than one reason to come back and look around.”, fontSize: 16, color
#6e6d6b, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#a3197a, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6e6d6b, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap “WELCOME25” and the reward detail line for your own offer — a fixed amount, a free gift, or early access.
- Rewrite the intro and closing lines in your brand’s voice; keep them short and generous.
- Recolor the fuchsia corner-framed hero to your palette — keep one code and one clear CTA.
About re-engagement email templates
A re-engagement email targets one specific, identifiable moment: someone stopped opening. The job is to re-earn attention with a real incentive or a clean exit — not to guilt-trip a subscriber back with vague "we miss you" copy that never says why it's being sent now.
See all re-engagement templates →How long should someone be inactive before sending a re-engagement email?
Most teams trigger a win-back after 30-90 days of no opens or logins — long enough to be a genuine lapse, not so long that the incentive has to be unreasonably large to work.
What makes a re-engagement email different from a regular promotional send?
It has to acknowledge the gap directly — "it's been a while" — rather than pretending nothing changed. The templates below open with that acknowledgment before the offer.
Should a win-back email always include a discount?
Not necessarily — the templates below pair an incentive for commerce win-backs, but the nonprofit volunteer and donor comeback template leans on reconnection and impact instead of a discount.
What should happen if someone doesn't respond to a re-engagement email?
Plan a follow-up suppression or list-cleanup step outside the email itself — a re-engagement template's job is the ask, not the list hygiene that follows it.