Price Drop Email Template — Numeral-Scale New Price
The new price at numeral scale with the superseded price beside it as a muted Was line, and the saving on a rule line. The loud-sale alternative without the gradients.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share qOhXfyzTaEpUYU7JVTV8N and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A price drop only has to communicate two numbers and the gap between them. Setting the new price at numeral scale does that faster than any amount of “SALE” typography, and the old price sits beside it as a muted “Was” line — words rather than a strikethrough rule, which cannot track glyph width across fonts and reads as nothing at all to a screen reader.
Snapshot
- Goal: make the new price and the saving unmistakable in under a second.
- Audience & tone: price-sensitive subscribers. Direct, numeric, no theatre.
- Palette: page
#e1dbdb· container#f2eded· text#190707/#706363(muted) · accent#9c2a2a - Font:
Arial, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Headline — text. “Now 24.00, was 32.00”, fontSize: 28, color
#190707, left. - [native] Body copy 1 — text. “Sizes S through XL are still in stock, olive and charcoal only at this price.”, fontSize: 16, color
#190707, left. - [native] Body copy 2 — text. “You save 8.00 — ends Sunday 17 March at midnight, or when the olive runs out.”, fontSize: 16, color
#190707, center. - [native] Primary CTA — button. Label “Buy now”, fill
#9c2a2a, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 3 — text. “One per customer. Not combinable with other offers.”, fontSize: 16, color
#706363, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#9c2a2a, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#706363, address.fontFamilyArial, Helvetica, sans-serif, center.
Make it yours
- Replace every figure. The template ships placeholders on purpose — it will not invent a discount for you.
- Give the offer a real end date and honour it. A sale that “ends Sunday” three Sundays running trains the list to wait.
- Restate both prices as native text. The saving is the whole message and it must not live only inside an image.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.