Discount Code Email Template — Perforated Coupon Stub
A voucher built as a ticket: two unequal panels split by a dashed perforation, with punched notches and a monospaced code on the stub.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share mf-H83COQiWxmZx3AsbpT and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The ticket metaphor works because it is doing something real: the perforation separates the offer from the code, which is exactly the division the reader needs. The dashed line is a divider element and the notches are circles — no custom artwork, which is why it recolours to any brand in one value.
Snapshot
- Goal: hand over one code, in a form that reads as a voucher and can be copied accurately.
- Audience & tone: subscribers with an incentive waiting. Playful in shape, plain in language.
- Palette: page
#d8d2d1· container#e8e3e2· text#1b0b08/#695d5b(muted) · accent#a8452f - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Headline — text. “Your next booking, 20% off”, fontSize: 28, color
#1b0b08, left. - [native] Body copy 1 — text. “A link that pre-applies the code beats asking anyone to retype it — book with the discount already on.”, fontSize: 16, color
#1b0b08, left. - [native] Body copy 2 — text. “Code RIDGE20 — valid until 31 March on stays of two nights or more.”, fontSize: 16, color
#1b0b08, center. - [native] Primary CTA — button. Label “Book with the code applied”, fill
#a8452f, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Kicker — text. “The Details”, fontSize: 14, color
#a1422d, left, uppercase. - [native] Body copy 3 — text. “One use per customer, not valid on dates already booked, and it applies to the room rate only.”, fontSize: 16, color
#1b0b08, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#a1422d, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#695d5b, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Put the code in native monospace text as well as in the stub. This is not optional — a code inside a blocked image is a dead email.
- Better still, make the CTA a link that pre-applies it. Every retyped character is a chance to lose the sale.
- List the real conditions. “Terms apply” is what makes people not bother trying the code at all.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.