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Black Friday Doorbuster — Ecommerce

A premium dark Black Friday email — near-black blob-hero with gold glow + sparkle, promo-code card, four doorbuster deals with strike-through pricing, and a gold pill CTA.

Promotional ecommerceblack-fridaydarkbolddiscount-codefeature-gridcta

Updated Jul 10, 2026

The prompt

Paste the brief below into ChatGPT or Claude with Temway's MCP enabled — the agent builds the email step by step. Or adapt it for your own brand and copy.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Tell your agent to clone the Temway share L7zrSYjoYY0Rt7Pqz6wWo, then rebrand it. For the full model, point it at get_concept — email-structure, layouts-vs-emails, design-recipes.

Black Friday, gone premium-dark. A near-black blob-hero glows gold behind an oversized “BLACK FRIDAY”, then the offer lands hard: a copyable promo code, a stacked doorbuster deal list with strike-through prices, and a single gold pill CTA. Scarcity is the whole engine — doors close when stock hits zero.

Snapshot

  • Goal: drive maximum urgency-buying during a Black Friday doorbuster window.
  • Audience & tone: deal hunters and existing customers. Urgent, premium-dark, maximum-energy — gold-on-black, big discounts, no hedging.
  • Palette: page #0a0a0a · container #0a0a0a · text #ffffff / #737373 (muted) · accent gold #fbbf24 (hero gradient #1a1a1a → #0a0a0a)
  • Font: Trebuchet MS, Helvetica, sans-serif
  • Artwork: one blob-hero layout hero (a single rasterized image). Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Blob hero — apply the blob-hero layout template; recolor its band to the near-black gradient (#1a1a1a → #0a0a0a) with a gold halo glow behind the heading and a gold #fbbf24 sparkle accent. Overlay copy: eyebrow “DOORBUSTER EVENT”, heading “BLACK FRIDAY” (oversized, white), subline “Up to 70% off — while stock lasts.” Text-only artwork — the working CTA is the native button in step 6.
  2. [native] Promo code — text. “BLACK70” on its own line, fontSize: 30, fontWeight: 700, gold #fbbf24, center, letter-spaced. Its own block so it stays big and copyable. Add a small line under it: “Extra 10% off — apply at checkout.”
  3. [native] Section heading — text. “Top doorbusters”. fontSize: 24, fontWeight: 700, color #ffffff, center, generous top padding.
  4. [native] Subtext — text. “Doors close when stock hits zero.” fontSize: 14, color #737373, center, tight top padding.
  5. [native] Deal list — four native text blocks (one per product), each: deal name + gold #fbbf24 sale price + gray #737373 strike-through original, fontSize: 16, fontWeight: 700 on the name, left. Separate each with a [native] Divider hairline #262626. This replaces the “deal cards” — the flat model stacks and divides, it does not box.
  6. [native] Urgency line — text. ”⚡ Doorbusters end tonight at midnight.” fontSize: 15, fontWeight: 700, gold #fbbf24, center.
  7. [native] CTA — button. Label “Shop all doorbusters”, gold #fbbf24 fill, near-black #0a0a0a text, pill (fully rounded), center.
  8. [native] Footer — social + address, recolored to the palette: social.color = #fbbf24, address.color = #737373, address.fontFamily = Trebuchet MS, Helvetica, sans-serif. Without this they fall back to a generic brand-blue that clashes with the gold-on-black.

Make it yours

  1. Swap the four deal names and prices for your real doorbusters, and update the promo code.
  2. Keep the gold-on-black for premium urgency, or recolor the hero and accent to your brand.
  3. Tune the deadline copy (“end tonight at midnight”) to your actual sale window.
Use this template