Sale Email Template — Repeated Marquee Word and Occluded Figure

A sale email with two rows of one repeated word at display scale running off both edges, and the discount figure half-covered by a paper plate so it reads as printed behind the page.

Promotional ecommerceboldcta

The prompt

Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Click Use this template below to clone it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell your agent to clone the Temway share U6WYjcgwNZaBgfvi2tXiF and rebrand. For the full model, point an MCP agent at get_conceptemail-structure, layouts-vs-emails, design-recipes.

The one loud email in the set. A single word repeats across two rows at display scale and runs off both edges, and the discount figure sits over them half-covered by a paper plate — so it reads as printed behind the composition rather than pasted on top. Everything is at one display size: the figure dominates by colour and occlusion, not by being bigger.

Snapshot

  • Goal: make a time-limited discount unmissable without a countdown, a gradient or a second CTA.
  • Audience & tone: an engaged retail list during a sale window. Loud, short, no apology — but no fake scarcity either.
  • Palette: page #ededec · container #ffffff · text #1c1917 / #6e6d6b (muted) · accent #b91c1c
  • Font: Helvetica, Arial, sans-serif
  • Artwork: free-form layout hero — A discount figure at display scale over a kicker naming the deadline. No button, no image., 600×320 canvas. Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Layout hero — build a free-form composition (600×320) via create_layout + set_layout_content. A discount figure at display scale over a kicker naming the deadline. No button, no image. Alt text: “30% off, ends Sunday”.
  2. [native] Headline — text. “Final sale — everything must go”, fontSize: 36, color #1c1917, center.
  3. [native] Standfirst — text. “30% off everything except gift cards. No code needed.”, fontSize: 20, color #6e6d6b, center.
  4. [native] Primary CTA — button. Label “Shop the sale”, fill #b91c1c, color #ffffff, shapeStyle: ‘0_1’, center.
  5. [native] Story title — text. “Where to start”, fontSize: 20, color #1c1917, center.
  6. [native] Body copy 1 — text. “Three picks that are already thin on stock, and will not be restocked once this run sells through.”, fontSize: 16, color #1c1917, center.
  7. [native] Image grid — image. 3-column grid, 3 items. Alt text: “Trail cap in olive canvas”, “Merino wool hiking socks”, “Waxed canvas tote bag”.
  8. [native] Body copy 2 — text. “Trail cap · 22.40 · Merino socks · 9.80 · Canvas tote · 16.80”, fontSize: 14, color #6e6d6b, center.
  9. [native] Body copy 3 — text. “Sale items still get 60 days of free returns, same as everything else.”, fontSize: 16, color #6e6d6b, center.
  10. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
  11. [native] Footer social — social. Icon row, social.color #b91c1c, style circle-outline, center.
  12. [native] Footer address — address. Postal address + unsubscribe, address.color #6e6d6b, address.fontFamily Helvetica, Arial, sans-serif, center.

Make it yours

  1. Pick a short marquee word. It is cut at both edges by design, so a long one loses whole syllables instead of reading as a repeat.
  2. Set a real deadline in the kicker and honour it. This layout is loud enough that a fake one will be remembered.
  3. Recolor the red accent to your brand hue. The figure darkens automatically to stay readable against the plate, so you never hand-pick a second tone.
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About promotional email templates

A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.

See all promotional templates →

How much urgency should a promotional email create?

Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.

Can I add a discount code or coupon to one of these templates?

Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.

What's the difference between a flash-sale and a seasonal-offer template?

A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.

Will a promotional template trigger spam filters?

Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.