Promotional Email Template — Luxury Listing Spotlight
An elegant real-estate listing email with property details, price, and a schedule-viewing CTA. Designed for real-estate brokerages.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share 0U7HOmF53IOtJo-26VYpb and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A split-panel listing card that reads like a brochure, not a listing feed. A forest-green spine carries the property name vertically beside a cream field of details — eyebrow, headline, specs, brass rule, price — all framed in a hairline brass border. Below, the long-form description and a schedule-viewing CTA close the deal.
Snapshot
- Goal: showcase a single luxury property with enough detail to pre-qualify a buyer and drive a private-viewing booking.
- Audience & tone: high-net-worth buyers on a brokerage list. Restrained, editorial, confident — brass-on-forest-green, never cluttered.
- Palette: page
#e3e3db· container#f4f1ea· text#1a3c34/#546c65(muted) · accent#c9a96e - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Image grid — image. 3-column grid, 3 items. Alt text: “Restored facade of the Pacific Heights residence”, “Original Douglas fir floors and leaded glass”, “Landscaped garden blooming three seasons a year”.
- [native] Body copy 1 — text. “The facade · Original details · The garden”, fontSize: 14, color
#546c65, left. - [native] Kicker — text. “For Sale — Open Saturday”, fontSize: 14, color
#796542, left, uppercase. - [native] Headline — text. “Pacific Heights, reimagined”, fontSize: 28, color
#1a3c34, left. - [native] Body copy 2 — text. “4 bed, 3.5 bath, 3,200 square feet of restored 1924 elegance — the one that stops traffic.”, fontSize: 16, color
#1a3c34, left. - [native] Body copy 3 — text. “Open House Saturday 2–4pm. Private viewings by appointment. Listing #0042 — $2,450,000.”, fontSize: 16, color
#546c65, left. - [native] Primary CTA — button. Label “Schedule a private viewing”, fill
#c9a96e, color#1a3c34, shapeStyle: ‘0_1’, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#796542, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#546c65, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap the property name, specs, price, and logistics for each new listing — the split-panel structure scales to any property type.
- Keep Playfair Display for the editorial feel, or switch to your brokerage’s brand serif.
- Recolor the forest green and brass to your brand — the two-tone panel reads as well in navy-and-silver as in green-and-brass.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.