Real Estate Promo Email — Just Listed

The new-listing alert that makes a qualified buyer clear their Saturday. An editorial-split hero carries the address in display serif over a gold accent panel, the body states the property spec in one scannable line, open-house details are specific, and a single RSVP button carries the conversion. Quiet, premium, specific — every line earns its place, and the agent’s name at the bottom makes it feel personal.

Snapshot

• Goal: alert qualified buyers to a new listing and drive open-house attendance.
• Audience & tone: active buyers in the listing’s price band and past clients who’ve expressed interest in the neighborhood. Editorial, restrained, address-led — the kind of email that gets forwarded to a spouse.
• Palette: page #f5f3ef · container #ffffff · text #1c1917 / #78716c (muted) · accent gold #a16207
• Font: Georgia, "Times New Roman", serif
• Artwork: one editorial-split layout hero (a single rasterized image) — asymmetric split with the address over a gold accent panel. Everything below it is native, selectable, and clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Hero — editorial-split layout template — asymmetric two-panel split: left 40% warm stone #f5f3ef with eyebrow "HAVEN PROPERTIES · JUST LISTED" gold #a16207 11px Georgia tracked, heading "824 Cortland Ave" text #1c1917 36px Georgia bold, subline "Bernal Heights · Listed yesterday." muted #78716c 14px Georgia italic. Right 60% solid gold #a16207 panel (placeholder image area — agent swaps a listing photo here). Diagonal crease between panels. Text-only artwork — the working CTA is the native button in step 6.
2. [native] Eyebrow — text. "OPEN HOUSE · SATURDAY 11 AM — 1 PM" gold #a16207 12px Georgia tracked uppercase, center.
3. [native] Heading — text. "A sun-filled three-bedroom on a quiet block" text #1c1917 22px Georgia bold, center.
4. [native] Body — text. "Original hardwood floors, a remodeled chef's kitchen with Wolf range, and a south-facing garden. Walk to Bernal's restaurants, parks, and the 24-Mission BART — twelve minutes to downtown." muted #78716c 14px Georgia, center, line-height 1.7.
5. [native] Spec line — text. "3 beds · 2 baths · 1,840 sq ft · built 1948 · renovated 2023 · $1,395,000" text #1c1917 14px Georgia, center.
6. [native] CTA button — button. Label "RSVP for Saturday", gold #a16207 fill, white text, rounded corners, center.
7. [native] Agent line — text. "Listed by Eliza Hart · Haven Properties · DRE #01982734" muted #78716c 13px Georgia italic, center.
8. [native] Divider — hairline #e7e5e4, generous vertical padding.
9. [native] Preview line — text. "Can't make Saturday? Reply to schedule a private showing — I'm happy to walk you through any time this week." fontSize: 13, color #78716c, Georgia italic, center.
10. [native] Footer — text. "Haven Properties · 530 Laguna Street, San Francisco, CA · [email protected] · Instagram" fontSize: 12, color #a8a29e, Georgia, center. Recolored to the palette.

Make it yours

1. Swap 824 Cortland Ave and the spec line for your actual listing address and details.
2. Replace Eliza Hart and the DRE number with the listing agent’s name and license.
3. Recolor the gold accent to your brokerage — keep the editorial, address-led restraint.