Real Estate Promo Email — Just Listed
A real-estate promo template for new-listing alerts — a magazine-lead hero with the address in display type beside a full-bleed photo plate, a scannable spec block, open-house times, and a single RSVP CTA.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share eDHNXo-TfWx3hmqvYZ6Te and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The new-listing alert that makes a qualified buyer clear their Saturday. A magazine-style split hero carries the address in display serif beside a full-bleed listing photo, the body states the property spec in one scannable line, open-house details are specific, and a single RSVP button carries the conversion. Quiet, premium, specific — every line earns its place, and the agent’s name at the bottom makes it feel personal.
Snapshot
- Goal: alert qualified buyers to a new listing and drive open-house attendance.
- Audience & tone: active buyers in the listing’s price band and past clients who’ve expressed interest in the neighborhood. Editorial, restrained, address-led — the kind of email that gets forwarded to a spouse.
- Palette: page
#e4e2de· container#f5f3ef· text#1c1917/#6b6865(muted) · accent#a16207 - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Image grid — image. 3-column grid, 3 items. Alt text: “Exterior of 824 Cortland Avenue on a quiet Bernal Heights block”, “Remodeled kitchen with a Wolf range”, “South-facing garden behind the home”.
- [native] Body copy 1 — text. “Exterior · quiet block · Chef’s kitchen · South-facing garden”, fontSize: 14, color
#6b6865, center. - [native] Kicker — text. “Bernal Heights · Just Listed”, fontSize: 14, color
#945a06, center, uppercase. - [native] Headline — text. “824 Cortland Avenue”, fontSize: 28, color
#1c1917, center. - [native] Body copy 2 — text. “Original hardwood floors, a remodeled kitchen, and a garden made for slow mornings — twelve minutes from downtown.”, fontSize: 16, color
#1c1917, center. - [native] Body copy 3 — text. “Three bedrooms, two baths, 1,840 square feet, built in 1948 and renovated in 2023 — offered at $1,395,000.”, fontSize: 16, color
#6b6865, center. - [native] Primary CTA — button. Label “RSVP for the open house”, fill
#a16207, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 4 — text. “Listed by Eliza Hart of Haven Properties — reply any time this week to schedule a private showing.”, fontSize: 16, color
#6b6865, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#945a06, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6b6865, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap
824 Cortland Aveand the spec line for your actual listing address and details. - Replace Eliza Hart and the DRE number with the listing agent’s name and license.
- Recolor the gold accent to your brokerage — keep the editorial, address-led restraint.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.