Open House Email Template — Property Invitation
An open house email template for a single luxury listing — an editorial asymmetric invitation built for boutique brokerages marketing one home at a time.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share zgnNN1A9uinmAbQJDeznp and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The single-listing email that lands three days before the open house. An asymmetric editorial hero carries the address in display type over a gold image panel, the body states the spec line once and never repeats it, and a clean RSVP button carries the conversion. Quiet, premium, specific — feels like a private note from the listing agent, not a flyer.
Snapshot
- Goal: drive qualified Saturday visitors to a single listed property.
- Audience & tone: buyer-side agents, past clients, and qualified buyers in the listing’s price band. Editorial, restrained, address-led — every line should reward a re-read.
- Palette: page
#e4e2de· container#f5f3ef· text#1c1917/#6b6865(muted) · accent#a16207 - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, center-aligned.
- [native] Kicker — text. “This Saturday · 11am — 2pm”, fontSize: 14, color
#945a06, center, uppercase. - [native] Headline — text. “A four-bedroom restoration on Mott Lane”, fontSize: 28, color
#1c1917, center. - [native] Body copy 1 — text. “Original walnut floors, a new chef’s kitchen, and 0.4 acres of re-landscaped garden — twenty minutes to downtown.”, fontSize: 16, color
#1c1917, center. - [native] Body copy 2 — text. “4 beds, 3 baths, 3,200 square feet, built 1962 and fully renovated in 2024.”, fontSize: 16, color
#6b6865, center. - [native] Primary CTA — button. Label “RSVP for Saturday”, fill
#a16207, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 3 — text. “Listed by Eliza Hart of Haven Properties — reach out any time this week with questions.”, fontSize: 16, color
#6b6865, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#945a06, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6b6865, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap
412 Mott Laneand the spec line for your actual listing address and details. - Replace Eliza Hart and the DRE number with the listing agent’s name and license.
- Recolor gold
#a16207to your brokerage accent — keep warm stone#f5f3effor the editorial calm.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.