Open House Email Template — Property Invitation

The single-listing email that lands three days before the open house. An asymmetric editorial hero carries the address in display type over a gold image panel, the body states the spec line once and never repeats it, and a clean RSVP button carries the conversion. Quiet, premium, specific — feels like a private note from the listing agent, not a flyer.

Snapshot

• Goal: drive qualified Saturday visitors to a single listed property.
• Audience & tone: buyer-side agents, past clients, and qualified buyers in the listing’s price band. Editorial, restrained, address-led — every line should reward a re-read.
• Palette: page #f5f3ef · container #ffffff · text #1c1917 / #78716c (muted) · accent gold #a16207
• Font: Georgia, "Times New Roman", serif
• Artwork: free-form layout hero — asymmetric editorial composition (rasterized image)

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [layout] Hero — free-form composition — 600×320 canvas, background warm stone #f5f3ef. Asymmetric two-panel split: left 40% warm-stone panel with eyebrow "HAVEN PROPERTIES · OPEN HOUSE" #a16207 11px Georgia tracked, heading "412 Mott Lane" text #1c1917 36px Georgia bold, subline "By appointment and on Saturday only." muted #78716c 14px Georgia italic. Right 60% solid panel in gold #a16207 (placeholder image area — agent swaps a listing photo here). Diagonal crease between panels at 60° angle from top-right. Below the panels: a small framed price chip "GUIDE $2,400,000" text #1c1917 14px Georgia bold on #ffffff outline. Text-only artwork — the working CTA is the native button in step 6.
2. [native] Eyebrow — text. "THIS SATURDAY · 11 AM — 2 PM" accent #a16207 12px Georgia tracked uppercase, center.
3. [native] Heading — text. "A four-bedroom, mid-century restoration on Mott Lane" text #1c1917 22px Georgia bold, center.
4. [native] Body — text. "Original walnut floors, a new chef's kitchen, and 0.4 acres of re-landscaped garden. Twenty minutes to downtown, walking distance to the Mott school district." muted #78716c 14px Georgia, center, line-height 1.6.
5. [native] Spec line — text. "4 beds · 3 baths · 3,200 sq ft · built 1962 · fully renovated 2024" text #1c1917 14px Georgia, center.
6. [native] CTA button — button. Label "RSVP for Saturday", gold #a16207 fill, white text, rounded corners, center.
7. [native] Agent line — text. "Listed by Eliza Hart · Haven Properties · DRE #01982734" muted #78716c 13px Georgia italic, center.
8. [native] Footer — text. "Haven Properties · 530 Laguna Street, San Francisco, CA · [email protected] · Instagram" muted #78716c 12px Georgia, center. Recolored to the palette.

Make it yours

1. Swap 412 Mott Lane and the spec line for your actual listing address and details.
2. Replace Eliza Hart and the DRE number with the listing agent’s name and license.
3. Recolor gold #a16207 to your brokerage accent — keep warm stone #f5f3ef for the editorial calm.