New Arrivals Email Template — Three Arch-Masked Products

A new-arrivals email built on three arch-masked product photographs in a row, each captioned with the name and price in tabular figures. The mask is the design, not the grid.

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The prompt

Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Click Use this template below to clone it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell your agent to clone the Temway share PHmGw7t4gBBQqE0N3eiXq and rebrand. For the full model, point an MCP agent at get_conceptemail-structure, layouts-vs-emails, design-recipes.

Three products, three arches, one caption each. The mask is what makes this work — three rectangles in a row is a contact sheet, and three arches is a shop window. There is no eyebrow over the top of it either: captions that name a product and its price already label the composition.

Snapshot

  • Goal: show three new products well enough that one of them gets clicked.
  • Audience & tone: existing retail customers on a new-arrivals list. Understated, specific, no discount language.
  • Palette: page #e8e5e0 · container #faf7f2 · text #1c1917 / #6d6a66 (muted) · accent #78350f
  • Font: Georgia, Times New Roman, serif
  • Artwork: none — fully native blocks.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [native] Image grid — image. 3-column grid, 3 items. Alt text: “Olive waxed-cotton trail cap”, “Charcoal ribbed merino socks”, “Natural canvas tote with leather handles”.
  2. [native] Body copy 1 — text. “Trail Cap · $32 · Merino Socks · $14 · Canvas Tote · $24”, fontSize: 14, color #6d6a66, left.
  3. [native] Headline — text. “Three things arrived this week”, fontSize: 28, color #1c1917, left.
  4. [native] Body copy 2 — text. “All three are made in the Leeds workshop, and each run is small because we only cut what we can finish properly.”, fontSize: 16, color #1c1917, left.
  5. [native] Primary CTA — button. Label “See everything new”, fill #78350f, color #ffffff, shapeStyle: ‘0_1’, left.
  6. [native] Body copy 3 — text. “Free returns for 60 days, and repairs for as long as you own the piece.”, fontSize: 16, color #6d6a66, left.
  7. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
  8. [native] Footer social — social. Icon row, social.color #78350f, style circle-outline, center.
  9. [native] Footer address — address. Postal address + unsubscribe, address.color #6d6a66, address.fontFamily Georgia, Times New Roman, serif, center.

Make it yours

  1. Use three products, not two or four. The row is built for three at 600px wide, and the arch is too tall a shape to look right two-up.
  2. Shoot or crop the photographs portrait with the product low in the frame — the arch takes the top corners, so anything high in the picture gets cut.
  3. Keep every caption on the same Product · price pattern. The alignment down the row is the tabular figures doing their job, and a stray “from £32” breaks it.
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About promotional email templates

A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.

See all promotional templates →

How much urgency should a promotional email create?

Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.

Can I add a discount code or coupon to one of these templates?

Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.

What's the difference between a flash-sale and a seasonal-offer template?

A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.

Will a promotional template trigger spam filters?

Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.