Free Trial Email Template — Upgrade Promo
A free trial email template for upgrade promos — a restrained purple offer card, check-marked benefit rows, a deadline urgency card, and a promo-code line.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share i61fIG8-vm9usi9ob8EdN and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A conversion-focused email for the final days of a free trial. A hairline-bordered offer card states the upgrade plainly, a reminder of what they’d keep, a deadline card, and a last-nudge promo code — urgent but helpful, never pushy.
Snapshot
- Goal: convert trial users to paid before the trial ends.
- Audience & tone: users in the last days of a 14-day trial. Urgent but helpful — clear about what’s at stake.
- Palette: page
#e4e2f1· container#f5f3ff· text#1e1b4b/#686589(muted) · accent#7e22ce - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “Your Trial Ends In 3 Days”, fontSize: 14, color
#7e22ce, left, uppercase. - [native] Headline — text. “What you’ll keep”, fontSize: 28, color
#1e1b4b, left. - [native] Body copy 1 — text. “Unlimited projects, advanced analytics, priority support, and API access — all of it moves to the Free plan if you let the trial lapse.”, fontSize: 16, color
#1e1b4b, left. - [native] Body copy 2 — text. “Your trial ends Friday at midnight. After that, your account moves to the Free plan automatically.”, fontSize: 16, color
#686589, left. - [native] Primary CTA — button. Label “Upgrade now”, fill
#7e22ce, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 3 — text. “Use code UPGRADE20 for 20% off your first year if you upgrade before Friday.”, fontSize: 16, color
#686589, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#7e22ce, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#686589, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the four benefits for the features your plan gates.
- Adjust the deadline and the promo code (or drop the code).
- Recolor the purple hero to your brand.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.