Summer Sale Email Template — Retail Promo
A summer sale email template with a numeral-scale price hero — bright orange, the sale price large with the was-price struck through beside it — followed by category discounts, a copyable code, and a themed footer.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share plED3VwA7jj5xe8e6hAcg and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The email that makes your summer sale impossible to scroll past. A price-figure hero puts the sale price at numeral scale in bright orange, the was-price muted beside it — then a tight run of category discounts, a copyable code, and one clear CTA close the deal. Loud, sunny, and built to move stock.
Snapshot
- Goal: drive clicks to a seasonal storewide sale and clear summer stock fast.
- Audience & tone: shoppers and subscribers mid-summer. Loud, playful, high-energy — bright and bold without tipping into noise.
- Palette: page
#ededec· container#ffffff· text#1c1917/#6e6d6b(muted) · accent#ea580c - Font:
Trebuchet MS, Verdana, sans-serif - Artwork: free-form layout hero — A discount figure at display scale over a kicker naming the offer window, closed by a colour panel bleeding off the bottom edge. No button, no image., 600×320 canvas. Everything below it is native, selectable, clickable.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [layout] Layout hero — build a free-form composition (600×320) via
create_layout+set_layout_content. A discount figure at display scale over a kicker naming the offer window, closed by a colour panel bleeding off the bottom edge. No button, no image. Alt text: “Forty percent off, all summer long”. - [native] Headline — text. “Your summer wardrobe, on sale”, fontSize: 36, color
#1c1917, center. - [native] Standfirst — text. “Swimwear, sandals and sunglasses are marked down while the season lasts.”, fontSize: 20, color
#6e6d6b, center. - [native] Primary CTA — button. Label “Shop the collection”, fill
#ea580c, color#1c1917, shapeStyle: ‘0_1’, center. - [native] Image grid — image. 3-column grid, 3 items. Alt text: “Beachwear folded in a stack”, “Sandals lined up in pairs”, “Sunglasses and a woven tote”.
- [native] Body copy 1 — text. “Beachwear · 40% off · Footwear · 30% off · Accessories · 25% off”, fontSize: 14, color
#6e6d6b, center. - [native] Body copy 2 — text. “Use code SUNNY40 at checkout for an extra ten percent off your order.”, fontSize: 16, color
#6e6d6b, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#c0480a, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6e6d6b, address.fontFamilyTrebuchet MS, Verdana, sans-serif, center.
Make it yours
- Swap the offer — “Up to 40% off”, the “SUNNY40” code, and the three category lines — for your own sale and stock.
- Rewrite the hero’s two headline lines to your seasonal hook, keeping the gradient-over-outline pairing.
- Recolor the orange-and-teal split to your brand’s two-color pop — keep the diagonal block and one loud CTA.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.