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Holiday Sale Email Template — Seasonal Countdown

A vibrant retro-sunset holiday sale email with a live countdown timer, warm sunset gradient hero, and a single shop-now CTA — built for seasonal retail promos.

Promotional retailcolorfulseasonalholidaywith-countdownnew-year

Updated Jul 22, 2026

The prompt

Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Click Use this template below to clone it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell your agent to clone the Temway share qt6Cz0hvuj7R7UA5wrvoX and rebrand. For the full model, point an MCP agent at get_concept — email-structure, layouts-vs-emails, design-recipes.

The holiday sale email that feels like the season, not a spreadsheet. A retro sunset gradient hero carries the offer in outlined display type with a swoop underline, a live countdown timer ticks down to the end of the sale, and warm sunset tones do the emotional work that “limited time only” never could. Built for end-of-year, New Year, and seasonal retail moments where the offer is real but the vibe is everything.

Snapshot

  • Goal: drive holiday-season orders with a time-boxed discount and a warm, seasonal feel.
  • Audience & tone: existing retail subscribers shopping for themselves and gifts. Warm, inviting, optimistic — the energy of a new year, not a panic sale.
  • Palette: page #fef3c7 · container #ffffff · text #451a03 / #92400e (muted) · sunset violet #7c3aed → orange #f97316 (hero gradient)
  • Font: Georgia, "Times New Roman", serif
  • Artwork: one retro-sunset layout hero (rasterized image) with a sun-rays SVG + outlined headline.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [layout] Hero — retro-sunset layout template — recolor the sky gradient to violet #7c3aed → orange #f97316 over warm cream #fef3c7. Keep the sun-rays SVG rising behind the headline. Overlay copy: eyebrow "END OF YEAR SALE" cream #fef3c7 12px Georgia tracked uppercase, heading "Ring in the new year." as outlined-stroke #451a03 52px Georgia bold, swoop underline in #f97316, subline "Up to 40% off everything, now through New Year's." cream #fff7ed 15px (cream for contrast against the gradient sky; muted brown is unreadable on orange/violet). Text-only artwork — the working CTA is the native button in step 4.
  2. [native] Countdown label — text. "Sale ends in" muted #92400e 14px Georgia italic, center, tight bottom padding.
  3. [native] Countdown timer — countdown block. endDate: 2026-10-15, endTime: 23:59, timezone: UTC, boardBackground: #ffffff, boardBorderColor: #fde68a, boardBorderWidth: 1, shape: rounded, dividerStyle: colon. Digits (elements.digits): digitColor: #f97316, digitFontFamily: "Georgia, serif", digitFontSize: 46, digitFontWeight: 700. Units (elements.units): unitsColor: #92400e, daysLabel: "Days", hoursLabel: "Hours", minutesLabel: "Mins", secondsLabel: "Secs". Center, generous vertical padding. This is the live timer — it animates in the inbox and ticks in the web preview. Blends with the cream palette — light board + sunset-orange digits + muted-brown units + hairline border. Note: countdown max is 90 days from now — override endDate to your actual sale end date.
  4. [native] CTA button — button. Label "Shop the holiday sale", sunset orange #ea580c fill, cream #fef3c7 text, pill corners, center.
  5. [native] Heading — text. "Gifts for everyone on your list" text #451a03 24px Georgia bold, center.
  6. [native] Subline — text. "From cozy knits to statement pieces — up to 40% off, no code needed. Free gift wrap on orders over $75." muted #92400e 14px Georgia, center, line-height 1.7.
  7. [native] Gift guide title — text. "Staff favorites this season" text #451a03 17px Georgia bold, left.
  8. [native] Gift guide body — text. "The Cashmere Scarf · The Wool Throw · The Ceramic Mug Set — the gifts that keep getting reordered." muted #92400e 14px, left.
  9. [native] Divider — hairline #fde68a, generous vertical padding.
  10. [native] Shipping line — text. "Order by Dec 18 for delivery before the holidays · Free returns through January" muted #92400e 13px, center.
  11. [native] Footer — social + address. Recolor both to the palette: social.color = #f97316, address.color = #a8a29e, address.fontFamily = Georgia, "Times New Roman", serif. Without this they fall back to a generic brand-blue that clashes with the sunset.

Make it yours

  1. Swap the end-of-year framing for your actual season (back-to-school, summer, spring refresh).
  2. Replace the three gift-guide items with your seasonal bestsellers.
  3. Recolor the sunset gradient to your brand palette — keep the outlined headline for the retro feel.
Use this template

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