Product Launch Email Template — Spotlight
A product launch email template with a copy-left, screenshot-right split hero — tag, tight headline, and a text link — followed by three reasons to upgrade.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share xHawO1fz5C_BpchFeOSe7 and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The email that puts your new product on a pedestal. A shadowed screenshot plate anchors the right of the hero, a tight headline lands the pitch in one line on the left, and a single button below sends readers straight to the launch page — then three tight benefit lines close the sale. Airy, confident, unmistakably premium.
Snapshot
- Goal: announce a new product or major release and drive clicks to the launch page.
- Audience & tone: existing users and prospects. Polished, calm, high-end — “this is worth your attention.” No hype, no clutter.
- Palette: page
#e4e5eb· container#f6f7fb· text#131b2e/#656b78(muted) · accent#4338ca - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “New”, fontSize: 14, color
#4338ca, left, uppercase. - [native] Headline — text. “Meet Horizon 2.0”, fontSize: 28, color
#131b2e, left. - [native] Body copy 1 — text. “We rebuilt Horizon from the ground up — faster, cleaner, and ready for your whole team. Here is what changed.”, fontSize: 16, color
#131b2e, left. - [native] Primary CTA — button. Label “See what’s new”, fill
#4338ca, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Story title 1 — text. “Twice as fast”, fontSize: 20, color
#131b2e, left. - [native] Body copy 2 — text. “Pages load and save in half the time they used to, across every workspace regardless of size.”, fontSize: 16, color
#131b2e, left. - [native] Story title 2 — text. “Built for teams”, fontSize: 20, color
#131b2e, left. - [native] Body copy 3 — text. “Real-time collaboration with no refresh — see a teammate’s cursor and changes as they happen.”, fontSize: 16, color
#131b2e, left. - [native] Body copy 4 — text. “Already on Horizon? The update is live in your workspace today — nothing to install.”, fontSize: 16, color
#656b78, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#4338ca, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#656b78, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap “Horizon 2.0”, the body line, and the product screenshot in the plate for your launch.
- Rewrite the three benefit lines as your top three reasons to upgrade.
- Recolor the indigo accent to your brand — keep the single screenshot plate and one clear CTA.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.