Promotional Email Template — Brewery Seasonal Release
A rustic craft-beer seasonal release email with tasting notes, batch details, and a find-it CTA. Designed for brewery and craft-beverage brands.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share MSaCUROAM5j9EAptwhxrr and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A rustic seasonal-release email that reads like a letter from the brewer. A warm amber gradient hero carries a wax-seal batch badge and the beer’s name in serif, then the email settles into a native stack — a brewer’s note, a four-line tasting sheet, a find-a-tap button, and a scarcity line that names the exact can count.
Snapshot
- Goal: announce a limited seasonal beer and drive tap-room / retail finds.
- Audience & tone: craft-beer regulars. Rustic, first-person, unhurried — a brewer talking, not a brand shouting.
- Palette: page
#f0e9d8· container#fffbeb· text#451a03/#856753(muted) · accent#b45309 - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Story title — text. “A seasonal ale worth the wait”, fontSize: 20, color
#451a03, left. - [native] Body copy 1 — text. “Tasting notes from the brewer: hazy amber in the glass, bright with grapefruit zest and pine needle, finishing dry with a whisper of caramel.”, fontSize: 16, color
#451a03, left. - [native] Body copy 2 — text. “Batch 07 is pouring — dry-hopped with cascara, grapefruit peel and pine resin.”, fontSize: 16, color
#451a03, center. - [native] Primary CTA — button. Label “Find a tap near you”, fill
#b45309, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Body copy 3 — text. “This release is limited to a few thousand cans — once they are gone, they will not return this year.”, fontSize: 16, color
#856753, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#b05109, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#856753, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap “Autumn IPA”, the batch number on the wax seal, and the four tasting-note lines for your beer.
- Repoint the gradient to your house malt hue — keep the 160° angle so the darken read survives.
- Replace the can count with your real run size; the specificity is the whole hook.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.