Newsletter Email Template — Newspaper Nameplate Masthead
A recurring editorial newsletter that opens like a printed paper: a display nameplate over a heavy rule, the issue number and date on a tracked meta line, then three stories stacked flat.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share aYlbK52DBdhO2v36DmiSy and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The issue email for a publication that sends every week. A newspaper-style nameplate does the recognising — same masthead, same rules, same meta line every time — so the stories underneath can be plain. Readers learn the shape and stop having to read the header at all.
Snapshot
- Goal: open a recurring newsletter with a masthead readers recognise at a glance, then get out of the way.
- Audience & tone: subscribers to an editorial newsletter. Considered, unhurried, print-literate — no urgency, no eyebrow over every section.
- Palette: page
#ecedee· container#ffffff· text#111827/#6c7079(muted) · accent#0f766e - Font:
Georgia, Times New Roman, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Image — image. Alt text: “The library, mid-renovation”, left.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Kicker 1 — text. “Issue 24 · Thursday, 12 March”, fontSize: 14, color
#0f766e, left, uppercase. - [native] Headline — text. “The library renovation is finally funded”, fontSize: 28, color
#111827, left. - [native] Body copy 1 — text. “City council approved the final grant this week, closing an eighteen-month funding gap.”, fontSize: 16, color
#111827, left. - [native] Primary CTA — button. Label “Read the lead story”, fill
#0f766e, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Kicker 2 — text. “Also In This Issue”, fontSize: 14, color
#0f766e, left, uppercase. - [native] Body copy 2 — text. “Volunteer days move to Saturdays, starting next weekend.”, fontSize: 16, color
#111827, left. - [native] Body copy 3 — text. “A new bike lane opens on Fifth Avenue next month.”, fontSize: 16, color
#111827, left. - [native] Body copy 4 — text. “Next issue lands Thursday. Reply if there is something you want us to look at.”, fontSize: 14, color
#6c7079, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#0f766e, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6c7079, address.fontFamilyGeorgia, Times New Roman, serif, center.
Make it yours
- Swap the nameplate for your publication name and set the issue number and date to the real ones — those three strings are the only part of the masthead that changes between sends.
- Replace the three story titles and deks with this issue’s content, and drop the third story on a light week rather than padding it out.
- Recolor the teal accent to your brand hue. The masthead derives its ink, both rule weights and the meta grey from that one value, so the whole header re-themes at once.
About newsletter email templates
A newsletter is the one email category built for a relationship, not a single moment. There is no hard deadline and no one dominant CTA — the job is to show up on a predictable cadence often enough that subscribers recognize the format and know where to look for the update they actually care about.
See all newsletter templates →How is a newsletter template different from a promotional email template?
A newsletter is built for a recurring cadence and a returning audience — the design favors consistent section structure, so readers know where to look each issue, over a single hard sell. Promotional templates are built around one offer and one deadline instead.
What sections should a company newsletter include?
Most effective newsletters below hold to three or four recurring sections — a short editor's note, one or two curated highlights, and a closing link or two — rather than trying to cover everything that happened since the last send.
Can I reuse the same newsletter template every month?
Yes, and it's the recommended approach — clone it once, then swap the content each cycle so subscribers recognize the format immediately instead of relearning a new layout every send.
Do Temway newsletter templates support an unsubscribe link and merge tags?
Yes — every template includes a compliant unsubscribe footer and supports Temway's merge-tag picker for personalizing subject lines and greetings per recipient.