Conference Agenda Email Template — Scannable Day Ledger

The email that goes out the week before a one-day conference, when the only question anyone has is what time to arrive and what they can skip. Times column-align down the left edge in tabular figures, titles sit beside them, and one hairline splits the morning from the afternoon. A rule per row would turn an agenda into a spreadsheet.

Snapshot

• Goal: let a registered attendee plan their day in one pass and know when to be in the room.
• Audience & tone: people who already have a ticket. Practical, exact about times, no selling — the decision is already made.
• Palette: page #ededec · container #ffffff · text #1c1917 / #6e6d6b (muted) · accent #7c2d12
• Font: Georgia, Times New Roman, serif
• Artwork: one agenda-ledger layout hero (a single rasterized image), 600×560 — Conference day opener: a tracked programme label, the first session time at display scale in tabular figures, a heavy rule, then the shape of the day on one line, closed by a hairline. The session list belongs in native text blocks under the raster, where each row can carry its own link. Everything below it is native, selectable, clickable.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

1. [native] Body copy 1 — text. “Your day, in full. Doors open at 9:30, first session at 10:15.”, fontSize: 16, color #1c1917, left.
2. [layout] Layout hero — agenda-ledger — apply the agenda-ledger layout template (600×560). Conference day opener: a tracked programme label, the first session time at display scale in tabular figures, a heavy rule, then the shape of the day on one line, closed by a hairline. The session list belongs in native text blocks under the raster, where each row can carry its own link. Alt text: “Programme for 14 November: doors at 9:30, four sessions through the day, closing after 16:00”.
3. [native] Headline — text. “Plan your day before you arrive”, fontSize: 36, color #1c1917, left.
4. [native] Primary CTA — button. Label “Add the day to your calendar”, fill #7c2d12, color #ffffff, shapeStyle: ‘0_1’, left.
5. [native] Body copy 2 — text. “09:30 — Doors, coffee and badge pickup. Foyer.”, fontSize: 16, color #1c1917, left.
6. [native] Body copy 3 — text. “10:15 — What we learned shipping a rendering engine. Main hall.”, fontSize: 16, color #1c1917, left.
7. [native] Rule — divider. short (96px) rule, 1px, color #e9e9e9.
8. [native] Body copy 4 — text. “13:00 — Workshop: designing for the inbox. Studio 2, capacity 40.”, fontSize: 16, color #1c1917, left.
9. [native] Body copy 5 — text. “16:00 — Closing panel and drinks. Main hall.”, fontSize: 16, color #1c1917, left.
10. [native] Body copy 6 — text. “Five minutes on foot from Hackney Central, step-free from Glenarm Road.”, fontSize: 16, color #1c1917, left.
11. [native] Body copy 7 — text. “The workshop seats forty. Reply to this email if you want a place and we will hold one.”, fontSize: 16, color #6e6d6b, left.
12. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
13. [native] Footer social — social. Icon row, social.color #7c2d12, style circle-outline, center.
14. [native] Footer address — address. Postal address + unsubscribe, address.color #6e6d6b, address.fontFamily Georgia, Times New Roman, serif, center.

Make it yours

1. Replace the four sessions and keep the native rows in step with the ledger image. Room names belong in the native rows, where they can be read at any size.
2. Use 24-hour times. It is what makes the tabular column align, and it removes the am/pm ambiguity that generates the most emails on the day.
3. Recolor the brick accent to your brand hue; the times, both rule weights and the kicker all derive from it.