Feature Roundup Announcement Email — What's New

A quarterly feature roundup announcement email — a changelog hero grouping the quarter's upgrades as Added / Fixed / Changed rows, three highlighted in detail, and one clear link to the full changelog.

Announcements saasproductfeaturesroundup

The prompt

Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.

  • An email is a top-to-bottom stack of blocks — the recipe follows that order.
  • A [layout] step becomes a single image (great for heroes); everything else stays live text and links.
  • Theme the footer to match — the recipe's last step does exactly that.

Want this exact email? Click Use this template below to clone it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell your agent to clone the Temway share vIOVJeG5DLMyEvnFf4LAf and rebrand. For the full model, point an MCP agent at get_conceptemail-structure, layouts-vs-emails, design-recipes.

The email you send when you have been shipping and it is time to tell everyone. A tidy changelog block groups this quarter’s upgrades as Added, Fixed, and Changed up top, three short lines below make the case for the ones worth opening the app for today, and a single button carries readers to the full changelog. It reads like a friend catching you up — no hype, no wall of release notes, just “here is what changed and why you’ll care.”

Snapshot

  • Goal: round up a quarter of product updates and steer readers to the three worth trying first.
  • Audience & tone: existing users and customers. Warm, confident, and low-hype — “you asked, we shipped.” Skimmable in ten seconds.
  • Palette: page #ecedee · container #ffffff · text #111827 / #6c7079 (muted) · accent #3730a3
  • Font: Trebuchet MS, Helvetica, sans-serif
  • Artwork: none — fully native blocks.

Build recipe

Each step is one block in the flat stack, top to bottom. [native] = a real email block. [layout] = a free-form layout embedded as a single image.

  1. [native] Kicker 1 — text. “Release notes”, fontSize: 14, color #3730a3, left, uppercase.
  2. [native] Headline — text. “What shipped this quarter”, fontSize: 28, color #111827, left.
  3. [native] Body copy 1 — text. “Here are the highlights from everything we shipped between July and September.”, fontSize: 16, color #111827, left.
  4. [native] Kicker 2 — text. “Added”, fontSize: 14, color #3730a3, left, uppercase.
  5. [native] Body copy 2 — text. “Faster search across your workspace, and role-based access per project.”, fontSize: 16, color #111827, left.
  6. [native] Rule 1 — divider. full-measure rule, 1px, color #e9e9e9.
  7. [native] Kicker 3 — text. “Fixed”, fontSize: 14, color #3730a3, left, uppercase.
  8. [native] Body copy 3 — text. “Dark-mode contrast issues on older browsers, so every line stays legible.”, fontSize: 16, color #111827, left.
  9. [native] Rule 2 — divider. full-measure rule, 1px, color #e9e9e9.
  10. [native] Kicker 4 — text. “Changed”, fontSize: 14, color #3730a3, left, uppercase.
  11. [native] Body copy 4 — text. “Our API moved to version two, with cleaner endpoints and higher rate limits.”, fontSize: 16, color #111827, left.
  12. [native] Primary CTA — button. Label “See all updates”, fill #3730a3, color #ffffff, shapeStyle: ‘0_1’, left.
  13. [native] Body copy 5 — text. “Everything above is already live in your workspace — no upgrade required.”, fontSize: 16, color #6c7079, left.
  14. [native] Footer rule — divider. short (96px) rule, 1px, color #e9e9e9.
  15. [native] Footer social — social. Icon row, social.color #3730a3, style circle-outline, center.
  16. [native] Footer address — address. Postal address + unsubscribe, address.color #6c7079, address.fontFamily Trebuchet MS, Helvetica, sans-serif, center.

Make it yours

  1. Swap the four card labels and the three detail lines for your quarter’s actual shipments — lead with the ones people asked for.
  2. Rewrite the title and subtitle to match your cadence, whether you ship monthly, quarterly, or every sprint.
  3. Recolor the indigo accent to your brand — keep one accent color throughout, one clear CTA, and one hairline between the roundup and the close.
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About announcements email templates

An announcement earns its own send when it's time-sensitive or significant enough to need full attention on its own subject line — a launch, a leadership change, a funding round, or a policy update, rather than one more line in the next newsletter issue.

See all announcements templates →

What kind of news deserves a standalone announcement email instead of a newsletter mention?

Anything time-sensitive or significant enough to need its own subject line and full attention — a launch, a leadership change, a funding round, or a policy update that changes how customers use your product.

How long should a product-update announcement be?

Long enough to explain what shipped and why it matters, short enough to read in under a minute — the templates below separate a short "what's new" summary from optional deeper detail below it.

How do I announce a leadership change without it feeling like a press release?

The new-CEO and leadership templates below lead with a short, human bio and a direct quote rather than a formal title-and-tenure rundown.

Should an announcement email include a call to action?

Not always — a policy update or leadership announcement can stand on its own, while a product-launch announcement should point to one clear next step, like trying the feature or booking a demo.