Custom Fonts for On-Brand Emails
Overview
Typography carries as much brand recognition as color. When your emails use the same fonts as your website and product, subscribers recognize your brand before they read a word. Temway supports custom fonts on every plan — including Free — and lets you set them once at the workspace branding level so every email inherits them.
This guide walks you through choosing fonts that work in email, configuring them in your workspace, and verifying they render the way you expect before you export.
Why fonts matter in email
Fonts do two jobs at once:
- Brand consistency — Matching your email typography to your website and product reinforces your identity in every campaign.
- Readability — Body copy in a clean, well-sized font keeps subscribers reading instead of skimming past.
The catch is that email clients are picky about fonts. Some support custom fonts; others fall back to a default. Temway’s output is built to render your chosen fonts where supported and fall back gracefully where they aren’t, so your email always looks intentional — never broken.
Plan availability
Custom fonts are available on every plan — Free, Starter, Pro, and Max. No upgrade needed for the feature itself.
Choosing fonts for email
A few principles keep your typography working across clients:
- Pick a web-safe fallback for every custom font, so subscribers on clients without custom font support still see something close to your intent.
- Use a brand font for headings and a highly-readable font for body copy — display faces shine at large sizes, body faces at small sizes.
- Mind your font licenses. Only use fonts you have the rights to embed or display in commercial email.
Common pairing patterns (kept generic — no specific foundry endorsed):
- A geometric sans-serif for headings with a humanist sans-serif for body.
- A high-contrast serif for headings with a neutral sans-serif for body.
- A condensed display face for headings with a regular sans-serif for body.
Setting fonts in workspace branding
Branding is workspace-scoped, so each workspace keeps its own typography. To configure fonts:
- Open your workspace settings.
- Go to Branding.
- Set your heading font family — the font used by default for headings and titles.
- Set your body font family — the font used by default for body copy.
- Adjust default sizes and weights so new emails start with balanced proportions.
Every new email in that workspace picks up these fonts automatically.
How fonts flow into emails
When you add a new email or a new text block, it inherits the workspace font family and size from branding — no manual setup per email. Text blocks support:
- Custom fonts
- Font sizes and weights
- Letter spacing
- Line height
- Alignment
- Text transforms (uppercase, lowercase, and title case)
Per-block overrides
When a single email needs a different look, override the font on a specific block without changing your workspace branding. Select the block, open the properties panel, and adjust the font family, size, weight, or any other text setting for that block only. Everything else in the email keeps inheriting from branding.
Preview and verify
Before exporting, confirm your fonts look right across viewports:
- Toggle between Desktop and Mobile preview in the builder to check sizes at both widths.
- Use Test send to deliver the email to your own inbox and see how fonts render in a real client.
Test sends are rate-limited per user on a rolling 24-hour window:
| Plan | Test sends per day |
|---|---|
| Free | 5 |
| Starter | 20 |
| Pro | 50 |
| Max | 100 |
Export
When fonts and layout look right, export production-ready HTML:
- Click Export in the builder to generate the email.
- Copy the HTML into your email service provider (ESP).
Temway is a builder and exporter — your ESP handles delivery to subscribers. Paste the exported HTML into a campaign or template in your ESP and send from there.
Tips
- Set fonts before you build. Configuring workspace branding first means every block inherits the right typography from the start.
- Always define a fallback. A web-safe fallback keeps your email readable on clients that don’t render custom fonts.
- Keep body text readable. Aim for a comfortable size and line height so subscribers can read without zooming.
- Don’t use too many fonts. One heading font and one body font is plenty; more dilutes the brand and slows rendering.
Next steps
- Configure your workspace branding — colors, logo, and fonts in one place.
- Explore every email block and its typography settings.
- Start from scratch with your first email.
- Learn how to export and use the HTML in your ESP.