Welcome Email Template — Founder's Letter for Shops
A letter set as a letter: salutation, two short paragraphs, a rule, and a signature. All type, no fills — the most personal opening an onboarding sequence has.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share CyPV5-11E98j6bS0t3jGK and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The first email after someone signs up is the one moment they are guaranteed to read. Spending it on a discount code teaches them to wait for discounts. Spending it on a short, signed letter teaches them there is a person behind the shop.
Snapshot
- Goal: make the first email feel written rather than triggered, and set the tone for everything after it.
- Audience & tone: someone who just gave you their address. Direct, unpolished, specific — no exclamation marks, no “we’re thrilled”.
- Palette: page
#eae6e5· container#fcf9f8· text#1d0e07/#726863(muted) · accent#b4552d - Font:
Georgia, serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Standfirst — text. “Dear friend of the shop,”, fontSize: 20, color
#1d0e07, left. - [native] Body copy 1 — text. “The first email after you sign up is the one you are almost guaranteed to read, so I did not want to spend it on a discount code.”, fontSize: 16, color
#1d0e07, left. - [native] Body copy 2 — text. “Everything ships from our own unit, usually the same day, returns take sixty days with no reason needed, and we restock rather than chase drops — so if something is out, it is coming back. Reply to this and it comes to me, not a queue, and you are welcome to start with the basics whenever you like.”, fontSize: 16, color
#1d0e07, left. - [native] Body copy 3 — text. ”— Sam Tan, Founder, Ridgeline Supply Co.”, fontSize: 14, color
#726863, left. - [native] Body copy 4 — text. “You’ll hear from us about twice a month, less if there’s nothing worth saying — setting that expectation now is the cheapest unsubscribe prevention there is.”, fontSize: 16, color
#726863, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#ad522b, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#726863, address.fontFamilyGeorgia, serif, center.
Make it yours
- Write the two paragraphs yourself, in your own words. This template’s whole value is that it does not sound generated — a generated letter inside it is worse than a plain product email.
- Sign it with a real name and role. An unsigned letter is a form.
- Keep the frequency line honest, then hold to it.
About welcome & onboarding email templates
A welcome email lands while intent is at its highest — most recipients open it within minutes of signing up, which makes it the highest-engagement email a brand will ever send that person. The job is to set expectations and point to one next step, not to introduce every feature at once.
See all welcome & onboarding templates →When should a welcome email send relative to signup?
Immediately — within minutes of signup, while intent is highest. The day-1 onboarding templates below are built for that first touch, with day-3/day-7 follow-ups as separate sends.
Should a welcome email ask for anything, or just say hello?
The best-performing welcome templates point to exactly one next action — verify an account, complete a profile, make a first purchase — rather than listing every feature at once.
Can I make a welcome email feel personal instead of templated?
Yes — the founder-letter style templates below are built for that: a single first-person voice, a photo or signature block, and minimal marketing chrome.
Are these welcome templates suitable for a membership or donor program, not just a SaaS product?
Yes — the donor-circle and loyalty-program templates below are built specifically for membership and nonprofit welcome flows, not just product signups.