Promotional Email Template — Beauty Loyalty Rewards
A rewards-program promotional email with points incentives, birthday perks, and a first-order discount. Designed for beauty and retail loyalty.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share vPf8hFJGKpNZLj16cHU66 and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A bright, rewards-program sign-up email with a sunset-gradient hero. Three white stat cards spell out the perks — triple-points Tuesdays, a free birthday gift, and 20% off the first order — then a plain-language explainer breaks down how points work before the join CTA repeats. Friendly without being squeaky.
Snapshot
- Goal: convert existing subscribers into free loyalty-program members on the strength of three concrete perks.
- Audience & tone: beauty shoppers who’ve bought once or browsed. Warm, direct, perk-led — no tiers, no fine print.
- Palette: page
#f0e5db· container#fff7ed· text#431407/#846256(muted) · accent#ea580c - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, center-aligned.
- [native] Kicker — text. “Marisol Rewards”, fontSize: 14, color
#bb460a, center, uppercase. - [native] Headline — text. “Your beauty, rewarded”, fontSize: 28, color
#431407, center. - [native] Body copy 1 — text. “Join free and start earning from your very next order — no tiers, no fine print, ever.”, fontSize: 16, color
#431407, center. - [native] Story title 1 — text. “3× points on Tuesdays”, fontSize: 20, color
#431407, center. - [native] Body copy 2 — text. “One dollar earns one point, and Tuesday orders earn three times as many — points become discounts automatically.”, fontSize: 16, color
#431407, center. - [native] Story title 2 — text. “A birthday gift, each year”, fontSize: 20, color
#431407, center. - [native] Body copy 3 — text. “Members get a free full-size gift on their birthday each year, no purchase required to claim it.”, fontSize: 16, color
#431407, center. - [native] Story title 3 — text. “20% off your first order”, fontSize: 20, color
#431407, center. - [native] Body copy 4 — text. “Joining unlocks 20% off the very next order you place, on top of any points you have already earned.”, fontSize: 16, color
#431407, center. - [native] Primary CTA — button. Label “Join Rewards — it’s free”, fill
#ea580c, color#3e1206, shapeStyle: ‘0_1’, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#bb460a, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#846256, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the three perk cards (
3×,FREE,20%) for your program’s actual incentives — keep one number per card so the grid stays scannable. - Recolor the sunset gradient (
#c2410c→#ea580c) and the#ea580caccent to your retail brand; the gradient numerals inside the cards should use the same two stops. - If your program has tiers, replace the “no tiers, no fine print” lede — but keep the three-step explainer, it’s what makes the perks feel concrete instead of marketed.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.