Seasonal Sale Email Template — Summer Collection
A seasonal sale email template with a hairline-bordered offer-card hero, handpicked summer product categories, and a warm promo-code card — fresh and approachable.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share f5gjsg38O7bv0UbqL75Rr and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
A sunny summer-collection launch for a fashion or lifestyle brand. A restrained offer card opens it with the season’s discount stated plainly, then handpicked categories, a promo code, and a rose CTA — fresh and approachable, no hard pressure.
Snapshot
- Goal: launch the seasonal collection and nudge a first summer order.
- Audience & tone: customers and subscribers at the start of summer. Fresh, sunny, approachable.
- Palette: page
#ede9da· container#fffbeb· text#1c1917/#6e6b64(muted) · accent#e11d48 - Font:
Trebuchet MS, Helvetica, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Kicker — text. “New Season”, fontSize: 14, color
#d41b44, center, uppercase. - [native] Headline — text. “This week’s summer picks”, fontSize: 28, color
#1c1917, center. - [native] Body copy 1 — text. “Linen dresses, sandals and slides, and sunglasses — the freshest picks for the start of summer.”, fontSize: 16, color
#1c1917, center. - [native] Body copy 2 — text. “Use code SUMMER20 for 20% off — runs through the end of June, no code needed at checkout.”, fontSize: 16, color
#1c1917, center. - [native] Primary CTA — button. Label “Shop summer collection”, fill
#e11d48, color#ffffff, shapeStyle: ‘0_1’, center. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#d41b44, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#6e6b64, address.fontFamilyTrebuchet MS, Helvetica, sans-serif, center.
Make it yours
- Swap the three categories, prices, and the code for your season.
- Recolor the offer card and rose accent to your brand.
- Add product photos above the categories via the image block’s grid if you want visuals.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.