Loyalty Email Template — Tier Upgrade Promo
A loyalty email template for tier-upgrade promos — a passport-stamp hero collage built for travel and hospitality loyalty programs nudging members over the line.
Preview unavailable — view the prompt below.
The prompt
Two ways to build this email in plain language. The fastest is Temway's in-editor assistant — open the chat drawer in the email editor and paste the recipe below. Or connect Claude or ChatGPT via Temway's MCP and paste it there; the agent builds the email step by step. Either way, adapt the copy and colors to your brand.
- An email is a top-to-bottom stack of blocks — the recipe follows that order.
- A
[layout]step becomes a single image (great for heroes); everything else stays live text and links. - Theme the footer to match — the recipe's last step does exactly that.
Want this exact email? Click Use this template below to clone
it into your workspace, then ask the in-editor assistant to rebrand it. Over MCP, tell
your agent to clone the Temway share Yb5SPJRyP6KaYctg5eaQ6 and rebrand. For the
full model, point an MCP agent at get_concept — email-structure,
layouts-vs-emails, design-recipes.
The loyalty email that lands when a member is one booking away from the next tier. A passport-stamp collage hero does the emotional work — six destinations they could be flying to next — and the body hands them the lever: book by month-end, miles double, status unlocks. Calm, premium, no exclamation points.
Snapshot
- Goal: push loyalty members one qualifying booking from their next status tier.
- Audience & tone: existing members with a year or more in the program. Premium, calm, personalized — feels like a private note from the club, not a marketing blast.
- Palette: page
#deebf3· container#f0f9ff· text#0c4a6e/#40728f(muted) · accent#0369a1 - Font:
Tahoma, Verdana, Segoe, sans-serif - Artwork: none — fully native blocks.
Build recipe
Each step is one block in the flat stack, top to bottom.
[native]= a real email block.[layout]= a free-form layout embedded as a single image.
- [native] Logo — logo. Brand mark, left-aligned.
- [native] Kicker — text. “You Have 1,840 Miles To Gold”, fontSize: 14, color
#0369a1, left, uppercase. - [native] Headline — text. “Your next booking unlocks Gold”, fontSize: 28, color
#0c4a6e, left. - [native] Body copy 1 — text. “Book by August 31 and we will fast-track your upgrade — lounge access, complimentary upgrades, and two free checked bags.”, fontSize: 16, color
#0c4a6e, left. - [native] Body copy 2 — text. “Use code GOLDJUMP for double miles on your next trip, applied automatically at booking.”, fontSize: 16, color
#40728f, left. - [native] Primary CTA — button. Label “Book your fast-track trip”, fill
#0369a1, color#ffffff, shapeStyle: ‘0_1’, left. - [native] Body copy 3 — text. “Gold unlocks priority check-in, lounge access at 1,200+ airports, and free seat upgrades when available.”, fontSize: 16, color
#40728f, left. - [native] Footer rule — divider. short (96px) rule, 1px, color
#e9e9e9. - [native] Footer social — social. Icon row, social.color
#0369a1, style circle-outline, center. - [native] Footer address — address. Postal address + unsubscribe, address.color
#40728f, address.fontFamilyTahoma, Verdana, Segoe, sans-serif, center.
Make it yours
- Swap the 1,840 miles and
GOLDJUMPcoupon for your actual member status and offer code. - Replace the six city codes with the destinations your loyalty program flies.
- Recolor sky
#0284c7to your brand — keep ink#0c4a6efor stamps and headings.
About promotional email templates
A promotional email has exactly one job: drive an action before a deadline. Everything about the design — the countdown, the single dominant CTA, the offer stated in the first line — exists to make the deadline feel real rather than decorative.
See all promotional templates →How much urgency should a promotional email create?
Enough to justify a countdown timer or an "ends [date]" line, but tied to a real deadline — the templates below use a visible countdown or explicit expiry date rather than vague "limited time" language.
Can I add a discount code or coupon to one of these templates?
Yes — several templates below are built around a coupon-stub or code-reveal hero; clone one and swap in your own code and terms.
What's the difference between a flash-sale and a seasonal-offer template?
A flash-sale template is built for a short window (hours to a couple of days) with heavy countdown emphasis. A seasonal-offer template runs longer — a week or more — and leads with the occasion instead of a ticking clock.
Will a promotional template trigger spam filters?
Temway's proofread check flags common spam triggers — excessive punctuation, all-caps subject lines, missing unsubscribe links — before you send, so issues specific to promotional copy get caught before they reach an inbox.